Navigating customer experience: Insights into fast food satisfaction and happiness in Sarawak
The rapid global expansion of the fast-food industry, predominantly driven by American multinational corporations, has significantly impacted consumer choices on a global scale. However, there is a lack of comprehensive research or insights into the unique factors that drive customer satisfaction an...
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| Format: | Article |
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Universiti Teknologi MARA
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/110118/ https://aej.uitm.edu.my/view-paper.php?paper=2023106540ead8afb38 |
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