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The construction process of meme meaning among islamic youth in Malaysia

Following the progress of technology that is growing today, it can be suggested that the process of delivering information has rapidly developed. Some messages are creatively produced in various forms including words, pictures, or videos. This situation further creates certain meanings in the recipi...

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Main Authors: Anuar, Faizul Nizar, Yusuf, Sarina
Format: Article
Published: Human Resource Management Academic Research Society 2023
Online Access:http://psasir.upm.edu.my/id/eprint/110063/
https://hrmars.com/index.php/IJARBSS/article/view/18815/The-Construction-Process-of-Meme-Meaning-among-Islamic-Youth-in-Malaysia
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spelling my.upm.eprints.1100632024-09-09T02:16:42Z http://psasir.upm.edu.my/id/eprint/110063/ The construction process of meme meaning among islamic youth in Malaysia Anuar, Faizul Nizar Yusuf, Sarina Following the progress of technology that is growing today, it can be suggested that the process of delivering information has rapidly developed. Some messages are creatively produced in various forms including words, pictures, or videos. This situation further creates certain meanings in the recipient's thoughts. Hence, this study attempted to explore the process of constructing the meaning of memes among Muslim youth in Malaysia by referring to 30 memes. A total of 15 memes were obtained from Si Rashid's Facebook account and another 15 memes were obtained from the Gags Malaysia account. The meme sample was chosen as it recorded the highest number of likes in the period from 1 May 2018 to 30 July 2018. The qualitative method was applied by interviewing a total of 29 informants through focus group discussion (FGD). The results of this study found several processes involved in the construction of meaning that has taken place, including checking the validity and credibility of the information obtained. In addition, it was found that recipients will also relate to the memes they watched with their personal experiences, religious teachings, and the culture they practice. In addition, the findings of this study also discovered that the recipient would try to reflect on the memes they watched based on current issues that are happening or have happened. Human Resource Management Academic Research Society 2023 Article PeerReviewed Anuar, Faizul Nizar and Yusuf, Sarina (2023) The construction process of meme meaning among islamic youth in Malaysia. International Journal of Academic Research in Business and Social Sciences, 13 (15). 239 -250. ISSN 2222-6990; ESSN: 2308-3816 https://hrmars.com/index.php/IJARBSS/article/view/18815/The-Construction-Process-of-Meme-Meaning-among-Islamic-Youth-in-Malaysia 10.6007/ijarbss/v13-i15/18815
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Following the progress of technology that is growing today, it can be suggested that the process of delivering information has rapidly developed. Some messages are creatively produced in various forms including words, pictures, or videos. This situation further creates certain meanings in the recipient's thoughts. Hence, this study attempted to explore the process of constructing the meaning of memes among Muslim youth in Malaysia by referring to 30 memes. A total of 15 memes were obtained from Si Rashid's Facebook account and another 15 memes were obtained from the Gags Malaysia account. The meme sample was chosen as it recorded the highest number of likes in the period from 1 May 2018 to 30 July 2018. The qualitative method was applied by interviewing a total of 29 informants through focus group discussion (FGD). The results of this study found several processes involved in the construction of meaning that has taken place, including checking the validity and credibility of the information obtained. In addition, it was found that recipients will also relate to the memes they watched with their personal experiences, religious teachings, and the culture they practice. In addition, the findings of this study also discovered that the recipient would try to reflect on the memes they watched based on current issues that are happening or have happened.
format Article
author Anuar, Faizul Nizar
Yusuf, Sarina
spellingShingle Anuar, Faizul Nizar
Yusuf, Sarina
The construction process of meme meaning among islamic youth in Malaysia
author_facet Anuar, Faizul Nizar
Yusuf, Sarina
author_sort Anuar, Faizul Nizar
title The construction process of meme meaning among islamic youth in Malaysia
title_short The construction process of meme meaning among islamic youth in Malaysia
title_full The construction process of meme meaning among islamic youth in Malaysia
title_fullStr The construction process of meme meaning among islamic youth in Malaysia
title_full_unstemmed The construction process of meme meaning among islamic youth in Malaysia
title_sort construction process of meme meaning among islamic youth in malaysia
publisher Human Resource Management Academic Research Society
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/110063/
https://hrmars.com/index.php/IJARBSS/article/view/18815/The-Construction-Process-of-Meme-Meaning-among-Islamic-Youth-in-Malaysia
_version_ 1811686041701056512
score 13.211869

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