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Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia

Technology has transformed the shopping experience for consumers, and Malaysia's high Internet penetration rate has fueled the rapid expansion of the local online shopping market in recent years. In addition to the convenience of online shopping, it also presents a new frontier for consumer com...

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Main Authors: Hanapi, Noor Hazwani, Muhammad Arif, Afida Mastura
Format: Article
Published: Human Resource Management Academic Research Society 2023
Online Access:http://psasir.upm.edu.my/id/eprint/110040/
https://hrmars.com/index.php/IJARBSS/article/view/18724/Safety-Assurance-Behaviour-on-Online-Purchase-among-Orang-Asli-Indigenous-People-in-Malaysia
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id my.upm.eprints.110040
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spelling my.upm.eprints.1100402024-09-09T02:25:02Z http://psasir.upm.edu.my/id/eprint/110040/ Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia Hanapi, Noor Hazwani Muhammad Arif, Afida Mastura Technology has transformed the shopping experience for consumers, and Malaysia's high Internet penetration rate has fueled the rapid expansion of the local online shopping market in recent years. In addition to the convenience of online shopping, it also presents a new frontier for consumer complaints and complex consumer protection issues. The purpose of this study was to investigate the indigenous consumer’s (Orang Asli) online purchase safety assurance behaviour in Bera, Malaysia. The data were collected through a self-administered questionnaire distributed among 150 respondents, following which statistical analysis was performed inclusive of descriptive analysis and Pearson’s correlation. The outcome revealed that awareness, worry and media of consumer education pose a positive and significant relationship with safety assurance behaviour, whereby worry was denoted as the highest correctional variable. The findings of this study are beneficial for the government to educate consumers, especially among Orang Asli, regarding safety assurance behaviour in online purchases. Human Resource Management Academic Research Society 2023 Article PeerReviewed Hanapi, Noor Hazwani and Muhammad Arif, Afida Mastura (2023) Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia. International Journal of Academic Research in Business and Social Sciences, 13 (16). 31 -40. ISSN 2222-6990; ESSN: 2308-3816 https://hrmars.com/index.php/IJARBSS/article/view/18724/Safety-Assurance-Behaviour-on-Online-Purchase-among-Orang-Asli-Indigenous-People-in-Malaysia 10.6007/ijarbss/v13-i16/18724
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Technology has transformed the shopping experience for consumers, and Malaysia's high Internet penetration rate has fueled the rapid expansion of the local online shopping market in recent years. In addition to the convenience of online shopping, it also presents a new frontier for consumer complaints and complex consumer protection issues. The purpose of this study was to investigate the indigenous consumer’s (Orang Asli) online purchase safety assurance behaviour in Bera, Malaysia. The data were collected through a self-administered questionnaire distributed among 150 respondents, following which statistical analysis was performed inclusive of descriptive analysis and Pearson’s correlation. The outcome revealed that awareness, worry and media of consumer education pose a positive and significant relationship with safety assurance behaviour, whereby worry was denoted as the highest correctional variable. The findings of this study are beneficial for the government to educate consumers, especially among Orang Asli, regarding safety assurance behaviour in online purchases.
format Article
author Hanapi, Noor Hazwani
Muhammad Arif, Afida Mastura
spellingShingle Hanapi, Noor Hazwani
Muhammad Arif, Afida Mastura
Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia
author_facet Hanapi, Noor Hazwani
Muhammad Arif, Afida Mastura
author_sort Hanapi, Noor Hazwani
title Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia
title_short Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia
title_full Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia
title_fullStr Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia
title_full_unstemmed Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia
title_sort safety assurance behaviour on online purchase among orang asli (indigenous people) in malaysia
publisher Human Resource Management Academic Research Society
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/110040/
https://hrmars.com/index.php/IJARBSS/article/view/18724/Safety-Assurance-Behaviour-on-Online-Purchase-among-Orang-Asli-Indigenous-People-in-Malaysia
_version_ 1811686037920940032
score 13.211869

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