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Social media usage and cultural identity of Chinese students in Malaysia

Social media has become increasingly important for international students and influence their cultural identity. However, there is limited research on the relationship between social media and cultural identity. This study conducted an online survey of 438 Chinese students in Malaysia to investigate...

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Main Authors: Zhao, Wenwen, Osman, Mohd Nizam, Omar, Siti Zobidah, Yaakup, Hani Salwah
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2023
Online Access:http://psasir.upm.edu.my/id/eprint/109528/1/social-media-usage-and-cultural-identity-of-chinese-students-in-malaysia.pdf
http://psasir.upm.edu.my/id/eprint/109528/
https://hrmars.com/index.php/IJARBSS/article/view/17668/Social-Media-Usage-and-Cultural-Identity-of-Chinese-Students-in-Malaysia
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spelling my.upm.eprints.1095282024-12-17T02:50:31Z http://psasir.upm.edu.my/id/eprint/109528/ Social media usage and cultural identity of Chinese students in Malaysia Zhao, Wenwen Osman, Mohd Nizam Omar, Siti Zobidah Yaakup, Hani Salwah Social media has become increasingly important for international students and influence their cultural identity. However, there is limited research on the relationship between social media and cultural identity. This study conducted an online survey of 438 Chinese students in Malaysia to investigate the relationship between social media usage motivations (information, social, entertainment, and acculturation) and cultural identity (Malaysian and Chinese cultural identity). The data was analyzed using SPSS and AMOS. The results demonstrated that different motivations for using social media had varying influences on cultural identity. Regarding Malaysian cultural identity, only entertainment usage was unrelated, while acculturation usage had the strongest correlation. For Chinese cultural identity, entertainment and acculturation usage were unrelated, while information and social usage showed a positive correlation. Human Resource Management Academic Research Society 2023-08-16 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/109528/1/social-media-usage-and-cultural-identity-of-chinese-students-in-malaysia.pdf Zhao, Wenwen and Osman, Mohd Nizam and Omar, Siti Zobidah and Yaakup, Hani Salwah (2023) Social media usage and cultural identity of Chinese students in Malaysia. International Journal of Academic Research in Business and Social Sciences, 13 (8). pp. 516-532. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/17668/Social-Media-Usage-and-Cultural-Identity-of-Chinese-Students-in-Malaysia 10.6007/IJARBSS/v13-i8/17668
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Social media has become increasingly important for international students and influence their cultural identity. However, there is limited research on the relationship between social media and cultural identity. This study conducted an online survey of 438 Chinese students in Malaysia to investigate the relationship between social media usage motivations (information, social, entertainment, and acculturation) and cultural identity (Malaysian and Chinese cultural identity). The data was analyzed using SPSS and AMOS. The results demonstrated that different motivations for using social media had varying influences on cultural identity. Regarding Malaysian cultural identity, only entertainment usage was unrelated, while acculturation usage had the strongest correlation. For Chinese cultural identity, entertainment and acculturation usage were unrelated, while information and social usage showed a positive correlation.
format Article
author Zhao, Wenwen
Osman, Mohd Nizam
Omar, Siti Zobidah
Yaakup, Hani Salwah
spellingShingle Zhao, Wenwen
Osman, Mohd Nizam
Omar, Siti Zobidah
Yaakup, Hani Salwah
Social media usage and cultural identity of Chinese students in Malaysia
author_facet Zhao, Wenwen
Osman, Mohd Nizam
Omar, Siti Zobidah
Yaakup, Hani Salwah
author_sort Zhao, Wenwen
title Social media usage and cultural identity of Chinese students in Malaysia
title_short Social media usage and cultural identity of Chinese students in Malaysia
title_full Social media usage and cultural identity of Chinese students in Malaysia
title_fullStr Social media usage and cultural identity of Chinese students in Malaysia
title_full_unstemmed Social media usage and cultural identity of Chinese students in Malaysia
title_sort social media usage and cultural identity of chinese students in malaysia
publisher Human Resource Management Academic Research Society
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/109528/1/social-media-usage-and-cultural-identity-of-chinese-students-in-malaysia.pdf
http://psasir.upm.edu.my/id/eprint/109528/
https://hrmars.com/index.php/IJARBSS/article/view/17668/Social-Media-Usage-and-Cultural-Identity-of-Chinese-Students-in-Malaysia
_version_ 1818835927568482304
score 13.226497

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