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Perceived impact of the COVID-19 pandemic on entertainment events in Malaysia

The purpose of this paper is to examine the impact of COVID-19 on Malaysian entertainment events by examining the risk assessments, responses and control measures taken by event organisers. Utilising a qualitative method, in-depth interviews were conducted with seven informants—organisers who active...

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Main Authors: Ismail, Khairiah, Abdul Razak, Dhiya Hikmahana, Ng, Wai Yee, Abdullah, Nawal Hanim
Format: Article
Published: Taylor and Francis 2023
Online Access:http://psasir.upm.edu.my/id/eprint/109490/
https://expert.taylors.edu.my/file/rems/publication/107357_10291_1.pdf
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spelling my.upm.eprints.1094902024-11-06T01:46:11Z http://psasir.upm.edu.my/id/eprint/109490/ Perceived impact of the COVID-19 pandemic on entertainment events in Malaysia Ismail, Khairiah Abdul Razak, Dhiya Hikmahana Ng, Wai Yee Abdullah, Nawal Hanim The purpose of this paper is to examine the impact of COVID-19 on Malaysian entertainment events by examining the risk assessments, responses and control measures taken by event organisers. Utilising a qualitative method, in-depth interviews were conducted with seven informants—organisers who actively organised entertainment events before the COVID-19 pandemic. From the coding analysis using the Atlas.ti software, four major themes emerged: event cancellation and postponement, financial loss, unemployment and unsatisfactory virtual events. However, there is a limitation in the context of previous literature, especially in the creative industry. The findings are relevant to event managers, who can use the insights as a reference for their business growth and consolidation. Taylor and Francis 2023 Article PeerReviewed Ismail, Khairiah and Abdul Razak, Dhiya Hikmahana and Ng, Wai Yee and Abdullah, Nawal Hanim (2023) Perceived impact of the COVID-19 pandemic on entertainment events in Malaysia. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 12 (3). pp. 115-127. ISSN 2710-6519 https://expert.taylors.edu.my/file/rems/publication/107357_10291_1.pdf
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description The purpose of this paper is to examine the impact of COVID-19 on Malaysian entertainment events by examining the risk assessments, responses and control measures taken by event organisers. Utilising a qualitative method, in-depth interviews were conducted with seven informants—organisers who actively organised entertainment events before the COVID-19 pandemic. From the coding analysis using the Atlas.ti software, four major themes emerged: event cancellation and postponement, financial loss, unemployment and unsatisfactory virtual events. However, there is a limitation in the context of previous literature, especially in the creative industry. The findings are relevant to event managers, who can use the insights as a reference for their business growth and consolidation.
format Article
author Ismail, Khairiah
Abdul Razak, Dhiya Hikmahana
Ng, Wai Yee
Abdullah, Nawal Hanim
spellingShingle Ismail, Khairiah
Abdul Razak, Dhiya Hikmahana
Ng, Wai Yee
Abdullah, Nawal Hanim
Perceived impact of the COVID-19 pandemic on entertainment events in Malaysia
author_facet Ismail, Khairiah
Abdul Razak, Dhiya Hikmahana
Ng, Wai Yee
Abdullah, Nawal Hanim
author_sort Ismail, Khairiah
title Perceived impact of the COVID-19 pandemic on entertainment events in Malaysia
title_short Perceived impact of the COVID-19 pandemic on entertainment events in Malaysia
title_full Perceived impact of the COVID-19 pandemic on entertainment events in Malaysia
title_fullStr Perceived impact of the COVID-19 pandemic on entertainment events in Malaysia
title_full_unstemmed Perceived impact of the COVID-19 pandemic on entertainment events in Malaysia
title_sort perceived impact of the covid-19 pandemic on entertainment events in malaysia
publisher Taylor and Francis
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/109490/
https://expert.taylors.edu.my/file/rems/publication/107357_10291_1.pdf
_version_ 1814936570904444928
score 13.211869

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