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Similarity-attraction cluster of outbound Chinese tourists: who belongs there?

China has become the number one source market for tourists. This article seeks to understand whether cultural/lifestyle similarity is an important pull factor for Chinese tourists when selecting a destination. Specifically, 205 Chinese tourists were surveyed about their destination choices in relati...

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Main Authors: Wei, Sheng, Ng, Siew Imm, Lee, Julie Anne, Soutar, Geoffrey N.
Format: Article
Published: SAGE Publications 2023
Online Access:http://psasir.upm.edu.my/id/eprint/109239/
https://journals.sagepub.com/doi/10.1177/1096348021996441
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spelling my.upm.eprints.1092392024-08-19T07:40:07Z http://psasir.upm.edu.my/id/eprint/109239/ Similarity-attraction cluster of outbound Chinese tourists: who belongs there? Wei, Sheng Ng, Siew Imm Lee, Julie Anne Soutar, Geoffrey N. China has become the number one source market for tourists. This article seeks to understand whether cultural/lifestyle similarity is an important pull factor for Chinese tourists when selecting a destination. Specifically, 205 Chinese tourists were surveyed about their destination choices in relation to the seven most visited outbound destinations. The results from a latent class regression analysis found a similarity-driven segment to exist for all seven destinations, with segment sizes ranging from 22% to 62% of the sample. These results suggest that a substantial segment of Chinese tourists are motivated by perceived cultural/lifestyle similarity. Generally, those with high ethnocentrism, high uncertainty avoidance, low novelty seeking or less travel experience are more likely to belong to the similarity-driven segment. Further research is needed to examine the size of this segment in larger, more inclusive cities of the Chinese population, as the current study only concentrated on tourists from three major cities. SAGE Publications 2023-01 Article PeerReviewed Wei, Sheng and Ng, Siew Imm and Lee, Julie Anne and Soutar, Geoffrey N. (2023) Similarity-attraction cluster of outbound Chinese tourists: who belongs there? Journal of Hospitality & Tourism Research, 47 (1). pp. 33-56. ISSN 1096-3480; ESSN: 1557-7554 https://journals.sagepub.com/doi/10.1177/1096348021996441 10.1177/1096348021996441
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description China has become the number one source market for tourists. This article seeks to understand whether cultural/lifestyle similarity is an important pull factor for Chinese tourists when selecting a destination. Specifically, 205 Chinese tourists were surveyed about their destination choices in relation to the seven most visited outbound destinations. The results from a latent class regression analysis found a similarity-driven segment to exist for all seven destinations, with segment sizes ranging from 22% to 62% of the sample. These results suggest that a substantial segment of Chinese tourists are motivated by perceived cultural/lifestyle similarity. Generally, those with high ethnocentrism, high uncertainty avoidance, low novelty seeking or less travel experience are more likely to belong to the similarity-driven segment. Further research is needed to examine the size of this segment in larger, more inclusive cities of the Chinese population, as the current study only concentrated on tourists from three major cities.
format Article
author Wei, Sheng
Ng, Siew Imm
Lee, Julie Anne
Soutar, Geoffrey N.
spellingShingle Wei, Sheng
Ng, Siew Imm
Lee, Julie Anne
Soutar, Geoffrey N.
Similarity-attraction cluster of outbound Chinese tourists: who belongs there?
author_facet Wei, Sheng
Ng, Siew Imm
Lee, Julie Anne
Soutar, Geoffrey N.
author_sort Wei, Sheng
title Similarity-attraction cluster of outbound Chinese tourists: who belongs there?
title_short Similarity-attraction cluster of outbound Chinese tourists: who belongs there?
title_full Similarity-attraction cluster of outbound Chinese tourists: who belongs there?
title_fullStr Similarity-attraction cluster of outbound Chinese tourists: who belongs there?
title_full_unstemmed Similarity-attraction cluster of outbound Chinese tourists: who belongs there?
title_sort similarity-attraction cluster of outbound chinese tourists: who belongs there?
publisher SAGE Publications
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/109239/
https://journals.sagepub.com/doi/10.1177/1096348021996441
_version_ 1809142979377496064
score 13.211869

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