The willingness to pay for conservation fee of urban green space: a case study of Kota Damansara Forest Reserve, Malaysia
In recent years, Malaysia's total forest area has decreased due to rapid urban growth. Urban green spaces (UGS) act as forested land in a township. We assess the importance of UGS by estimating the visitors' willingness to pay (WTP) for a hypothetical conservation fee for Kota Damansara...
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/109232/ https://hrmars.com/index.php/IJARBSS/article/view/19649/The-Willingness-to-Pay-for-Conservation-Fee-of-Urban-Green-Space-A-Case-Study-of-Kota-Damansara-Forest-Reserve-Malaysia |
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| Summary: | In recent years, Malaysia's total forest area has decreased due to rapid urban growth. Urban
green spaces (UGS) act as forested land in a township. We assess the importance of UGS by
estimating the visitors' willingness to pay (WTP) for a hypothetical conservation fee for Kota
Damansara Forest Reserve (KDFR) in Kuala Lumpur, Malaysia. This study applied the
Contingent Valuation Method (CVM), where the Double-bounded dichotomous choice
(DBDC) format was adopted. Primary data were obtained from 400 recreationists within
KDFR. Trained enumerators conducted interview sessions at main trailheads and recreational
spots in KDFR. SPSS Statistical Software version 22 was employed for descriptive analysis of
the respondents' socioeconomic characteristics. STATA 14 was used for multiple regression
analysis and to estimate the willingness to pay. The findings show that recreationists in KDFR
are willing to pay a conservation fee of RM 5.22 per person/visit. By multiplying the WTP with
the population, the conservation value for 2020 is estimated at RM 243,907.80. The results
of this study would specifically assist other government authorities in administering their land
use when it involves recreational and conservation consumption in urban areas through
financial information. |
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