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What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors

Online travel reviews are shared by individuals who have experienced and consumed tourism products and services. Consumers perceptions, evaluations, and experiences towards any product or service are highlighted in online reviews. This study investigates the factors that drive travellers adoption of...

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Main Authors: Islam, Md. Tariqul, Hussin, Siti Rahayu, Wong, Foong Yee
Format: Article
Language:English
Published: Taylor's University 2023
Online Access:http://psasir.upm.edu.my/id/eprint/108491/1/108491.pdf
http://psasir.upm.edu.my/id/eprint/108491/
https://fslmjournals.taylors.edu.my/what-drives-travellers-adoption-of-online-travel-reviews-integrating-helpfulness-with-information-adoption-factors/
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spelling my.upm.eprints.1084912024-10-10T02:26:44Z http://psasir.upm.edu.my/id/eprint/108491/ What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors Islam, Md. Tariqul Hussin, Siti Rahayu Wong, Foong Yee Online travel reviews are shared by individuals who have experienced and consumed tourism products and services. Consumers perceptions, evaluations, and experiences towards any product or service are highlighted in online reviews. This study investigates the factors that drive travellers adoption of online travel reviews using a quantitative, survey-based, and cross-sectional approach. A total of 223 respondents participated in the current study. SPSS (v.26) and SmartPLS (v.3.3.9) software were employed to conduct the data analyses. The studys findings indicate that review quality, reviewer credibility, review usefulness, and review helpfulness influence travellers adoption of online reviews. In addition, the current study provides both theoretical and practical implications. Theoretically, a novel theoretical model was developed by integrating information helpfulness with the Information Adoption Model (IAM) factors to identify the determinants of online travel reviews. Practically, the findings provide several implications for tourism consumers and marketers. Finally, the paper concludes by highlighting its limitations and suggesting directions for future studies. Taylor's University 2023 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/108491/1/108491.pdf Islam, Md. Tariqul and Hussin, Siti Rahayu and Wong, Foong Yee (2023) What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 12 (1). pp. 143-161. ISSN 2710–6519 https://fslmjournals.taylors.edu.my/what-drives-travellers-adoption-of-online-travel-reviews-integrating-helpfulness-with-information-adoption-factors/
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Online travel reviews are shared by individuals who have experienced and consumed tourism products and services. Consumers perceptions, evaluations, and experiences towards any product or service are highlighted in online reviews. This study investigates the factors that drive travellers adoption of online travel reviews using a quantitative, survey-based, and cross-sectional approach. A total of 223 respondents participated in the current study. SPSS (v.26) and SmartPLS (v.3.3.9) software were employed to conduct the data analyses. The studys findings indicate that review quality, reviewer credibility, review usefulness, and review helpfulness influence travellers adoption of online reviews. In addition, the current study provides both theoretical and practical implications. Theoretically, a novel theoretical model was developed by integrating information helpfulness with the Information Adoption Model (IAM) factors to identify the determinants of online travel reviews. Practically, the findings provide several implications for tourism consumers and marketers. Finally, the paper concludes by highlighting its limitations and suggesting directions for future studies.
format Article
author Islam, Md. Tariqul
Hussin, Siti Rahayu
Wong, Foong Yee
spellingShingle Islam, Md. Tariqul
Hussin, Siti Rahayu
Wong, Foong Yee
What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors
author_facet Islam, Md. Tariqul
Hussin, Siti Rahayu
Wong, Foong Yee
author_sort Islam, Md. Tariqul
title What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors
title_short What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors
title_full What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors
title_fullStr What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors
title_full_unstemmed What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors
title_sort what drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors
publisher Taylor's University
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/108491/1/108491.pdf
http://psasir.upm.edu.my/id/eprint/108491/
https://fslmjournals.taylors.edu.my/what-drives-travellers-adoption-of-online-travel-reviews-integrating-helpfulness-with-information-adoption-factors/
_version_ 1814054656576323584
score 13.211869

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