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Factors influencing purchasing intention towards organic foods among UPM students

This study aims to determine the factors influencing the purchase intention towards organic food among University Putra Malaysia (UPM) students. This study randomly selected five faculties from 14 faculties located at the main campus in UPM. This study collected 200 respondents through multistage sa...

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Main Authors: Ying, Yan Sia, Lau, Jasmine Leby
Format: Article
Published: Malaysia Consumer And Family Economy Association (MACFEA) 2023
Online Access:http://psasir.upm.edu.my/id/eprint/107966/
https://macfea.com.my/jilid-2-vol-39-dec-2023/
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spelling my.upm.eprints.1079662024-09-26T04:48:59Z http://psasir.upm.edu.my/id/eprint/107966/ Factors influencing purchasing intention towards organic foods among UPM students Ying, Yan Sia Lau, Jasmine Leby This study aims to determine the factors influencing the purchase intention towards organic food among University Putra Malaysia (UPM) students. This study randomly selected five faculties from 14 faculties located at the main campus in UPM. This study collected 200 respondents through multistage sampling and applied questionnaires as research instruments. Data were analyzed using Statistical Package for Social Science (SPSS) for Windows version 28.0. Pearson Correlation Coefficients showed that attitude, subjective norm, perceived behavioral control, and health consciousness were significantly related to the purchase intention towards organic food among UPM students. Multiple Linear Regression analysis showed that attitude, subjective norms, and perceived behavioral control greatly influence the purchase intention towards organic food among UPM students. This study implies that it has extended the knowledge of the Theory of Planned Behavior concepts related to purchase intention. Malaysia Consumer And Family Economy Association (MACFEA) 2023 Article PeerReviewed Ying, Yan Sia and Lau, Jasmine Leby (2023) Factors influencing purchasing intention towards organic foods among UPM students. Jurnal Pengguna Malaysia, 39 (2). art. no. 10. pp. 176-199. ISSN 1511-998X https://macfea.com.my/jilid-2-vol-39-dec-2023/ 10.3390/su152014895
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description This study aims to determine the factors influencing the purchase intention towards organic food among University Putra Malaysia (UPM) students. This study randomly selected five faculties from 14 faculties located at the main campus in UPM. This study collected 200 respondents through multistage sampling and applied questionnaires as research instruments. Data were analyzed using Statistical Package for Social Science (SPSS) for Windows version 28.0. Pearson Correlation Coefficients showed that attitude, subjective norm, perceived behavioral control, and health consciousness were significantly related to the purchase intention towards organic food among UPM students. Multiple Linear Regression analysis showed that attitude, subjective norms, and perceived behavioral control greatly influence the purchase intention towards organic food among UPM students. This study implies that it has extended the knowledge of the Theory of Planned Behavior concepts related to purchase intention.
format Article
author Ying, Yan Sia
Lau, Jasmine Leby
spellingShingle Ying, Yan Sia
Lau, Jasmine Leby
Factors influencing purchasing intention towards organic foods among UPM students
author_facet Ying, Yan Sia
Lau, Jasmine Leby
author_sort Ying, Yan Sia
title Factors influencing purchasing intention towards organic foods among UPM students
title_short Factors influencing purchasing intention towards organic foods among UPM students
title_full Factors influencing purchasing intention towards organic foods among UPM students
title_fullStr Factors influencing purchasing intention towards organic foods among UPM students
title_full_unstemmed Factors influencing purchasing intention towards organic foods among UPM students
title_sort factors influencing purchasing intention towards organic foods among upm students
publisher Malaysia Consumer And Family Economy Association (MACFEA)
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/107966/
https://macfea.com.my/jilid-2-vol-39-dec-2023/
_version_ 1811685970596069376
score 13.211869

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