Factors influencing live-stream shopping behaviour among Malaysian consumers
This research generally examines the driving factors that influencing the live-stream shopping behaviour among Malaysian consumers. There were 200 users from Facebook Livestream Channel chosen in the study by applying the method of simple random sampling. Data were collected through self-administere...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Association Res Militaris
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/107963/ https://resmilitaris.net/issue?volume=Volume%20-13&issue=Issue%20-2&year=2023 |
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