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Factors influencing intention to adopt a minimalist lifestyle among young consumers in Bahau, Negeri Sembilan, Malaysia

The practice of minimalism has the potential to enhance living standards, and work output, change consumer consumption behaviour, and ultimately lessen the problem of domestic waste to the environment and create a better world for all people. Minimalism encourages consumption reduction, which lessen...

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Main Authors: Hashim, Ahmad Hariza, Loi, Sin Nee, Mohd Khairan, Nur Aishah
Format: Article
Published: Human Resource Management Academic Research Society 2023
Online Access:http://psasir.upm.edu.my/id/eprint/107962/
https://hrmars.com/index.php/IJARBSS/article/view/18765/Factors-Influencing-Intention-to-Adopt-a-Minimalist-Lifestyle-among-Young-Consumers-in-Bahau-Negeri-Sembilan-Malaysia
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spelling my.upm.eprints.1079622024-09-26T04:47:12Z http://psasir.upm.edu.my/id/eprint/107962/ Factors influencing intention to adopt a minimalist lifestyle among young consumers in Bahau, Negeri Sembilan, Malaysia Hashim, Ahmad Hariza Loi, Sin Nee Mohd Khairan, Nur Aishah The practice of minimalism has the potential to enhance living standards, and work output, change consumer consumption behaviour, and ultimately lessen the problem of domestic waste to the environment and create a better world for all people. Minimalism encourages consumption reduction, which lessens its negative effects on the environment. Today's youth perceive themselves as being more environmentally friendly in their daily actions. Therefore, the goal of this study is to identify the variables that can affect young consumers' intentions to adopt a minimalist lifestyle. One hundred and twenty young consumers living in Bahau, Negeri Sembilan, Malaysia were chosen using the mall intercept approach. They were questioned about their environmental concern, intentions to live minimally, attitudes, subjective norms, and perceived behaviour control concerning minimalism. The respondents indicate a strong desire to live a minimalist lifestyle in the future, but a moderate level of environmental concern. Only perceived behaviour was determined by the study to be a reliable predictor of the intention to live a minimalist lifestyle. Interestingly the study shows that environmental concern did not show a significant relationship with minimalist lifestyles. Therefore, more need to be done on creating environmental awareness among younger consumer and relating it to a minimalist lifestyle. Human Resource Management Academic Research Society 2023 Article PeerReviewed Hashim, Ahmad Hariza and Loi, Sin Nee and Mohd Khairan, Nur Aishah (2023) Factors influencing intention to adopt a minimalist lifestyle among young consumers in Bahau, Negeri Sembilan, Malaysia. International Journal of Academic Research in Business and Social Sciences, 13 (16). pp. 388-406. ISSN 2308-3816; ESSN: 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/18765/Factors-Influencing-Intention-to-Adopt-a-Minimalist-Lifestyle-among-Young-Consumers-in-Bahau-Negeri-Sembilan-Malaysia 10.6007/ijarbss/v13-i16/18765
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description The practice of minimalism has the potential to enhance living standards, and work output, change consumer consumption behaviour, and ultimately lessen the problem of domestic waste to the environment and create a better world for all people. Minimalism encourages consumption reduction, which lessens its negative effects on the environment. Today's youth perceive themselves as being more environmentally friendly in their daily actions. Therefore, the goal of this study is to identify the variables that can affect young consumers' intentions to adopt a minimalist lifestyle. One hundred and twenty young consumers living in Bahau, Negeri Sembilan, Malaysia were chosen using the mall intercept approach. They were questioned about their environmental concern, intentions to live minimally, attitudes, subjective norms, and perceived behaviour control concerning minimalism. The respondents indicate a strong desire to live a minimalist lifestyle in the future, but a moderate level of environmental concern. Only perceived behaviour was determined by the study to be a reliable predictor of the intention to live a minimalist lifestyle. Interestingly the study shows that environmental concern did not show a significant relationship with minimalist lifestyles. Therefore, more need to be done on creating environmental awareness among younger consumer and relating it to a minimalist lifestyle.
format Article
author Hashim, Ahmad Hariza
Loi, Sin Nee
Mohd Khairan, Nur Aishah
spellingShingle Hashim, Ahmad Hariza
Loi, Sin Nee
Mohd Khairan, Nur Aishah
Factors influencing intention to adopt a minimalist lifestyle among young consumers in Bahau, Negeri Sembilan, Malaysia
author_facet Hashim, Ahmad Hariza
Loi, Sin Nee
Mohd Khairan, Nur Aishah
author_sort Hashim, Ahmad Hariza
title Factors influencing intention to adopt a minimalist lifestyle among young consumers in Bahau, Negeri Sembilan, Malaysia
title_short Factors influencing intention to adopt a minimalist lifestyle among young consumers in Bahau, Negeri Sembilan, Malaysia
title_full Factors influencing intention to adopt a minimalist lifestyle among young consumers in Bahau, Negeri Sembilan, Malaysia
title_fullStr Factors influencing intention to adopt a minimalist lifestyle among young consumers in Bahau, Negeri Sembilan, Malaysia
title_full_unstemmed Factors influencing intention to adopt a minimalist lifestyle among young consumers in Bahau, Negeri Sembilan, Malaysia
title_sort factors influencing intention to adopt a minimalist lifestyle among young consumers in bahau, negeri sembilan, malaysia
publisher Human Resource Management Academic Research Society
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/107962/
https://hrmars.com/index.php/IJARBSS/article/view/18765/Factors-Influencing-Intention-to-Adopt-a-Minimalist-Lifestyle-among-Young-Consumers-in-Bahau-Negeri-Sembilan-Malaysia
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score 13.211869

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