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Factors influencing green product purchase behavior among University Putra Malaysia students

The issue of the environment such as increasing sea levels, air pollution, water pollution, and climate change, are affecting people all over. Since early times, human beings have been experiencing environmental degradation due to the development activities due to the rise of civilizations. A green...

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Main Authors: Md Jusoh, Zuroni, Mahalingam, Thaneswary
Format: Article
Published: AMH International 2023
Online Access:http://psasir.upm.edu.my/id/eprint/107961/
https://ojs.amhinternational.com/index.php/imbr/article/view/3423
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spelling my.upm.eprints.1079612024-09-26T04:46:13Z http://psasir.upm.edu.my/id/eprint/107961/ Factors influencing green product purchase behavior among University Putra Malaysia students Md Jusoh, Zuroni Mahalingam, Thaneswary The issue of the environment such as increasing sea levels, air pollution, water pollution, and climate change, are affecting people all over. Since early times, human beings have been experiencing environmental degradation due to the development activities due to the rise of civilizations. A green product is designed to have as little environmental impact as possible over its entire life cycle, including after it is no longer being used. This study examines the factors influencing green product purchase behaviour among University Putra Malaysia (UPM) students. A total of 260 respondents were selected from the University of Putra Malaysia by using simple random sampling. The data was collected by using the administered questionnaire. The results of multiple linear regressions showed that the adjusted R2 is 0.438, indicating that the variance of the dependent variable was explained by the knowledge, attitude, social appeal and emotional value. The result also showed only three variables were influencing; emotional value (ß =.333, p ? 0.01) was the most influential factor, followed by knowledge (ß =.303, p ? 0.01) and attitude (ß =.160, p ? 0.01) among UPM students towards the green product purchase behaviour. This study concluded that emotional value, knowledge, and attitude were among the factors influencing green product purchase behaviour. Future research is recommended to conduct this study on other University students in Malaysia with larger samples and also can focus on the other factors which influence the students on green product purchase behaviour. AMH International 2023 Article PeerReviewed Md Jusoh, Zuroni and Mahalingam, Thaneswary (2023) Factors influencing green product purchase behavior among University Putra Malaysia students. Information Management and Business Review, 15 (2). pp. 81-90. ISSN 2220-3796 https://ojs.amhinternational.com/index.php/imbr/article/view/3423 10.22610/imbr.v15i2(i)si.3423
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description The issue of the environment such as increasing sea levels, air pollution, water pollution, and climate change, are affecting people all over. Since early times, human beings have been experiencing environmental degradation due to the development activities due to the rise of civilizations. A green product is designed to have as little environmental impact as possible over its entire life cycle, including after it is no longer being used. This study examines the factors influencing green product purchase behaviour among University Putra Malaysia (UPM) students. A total of 260 respondents were selected from the University of Putra Malaysia by using simple random sampling. The data was collected by using the administered questionnaire. The results of multiple linear regressions showed that the adjusted R2 is 0.438, indicating that the variance of the dependent variable was explained by the knowledge, attitude, social appeal and emotional value. The result also showed only three variables were influencing; emotional value (ß =.333, p ? 0.01) was the most influential factor, followed by knowledge (ß =.303, p ? 0.01) and attitude (ß =.160, p ? 0.01) among UPM students towards the green product purchase behaviour. This study concluded that emotional value, knowledge, and attitude were among the factors influencing green product purchase behaviour. Future research is recommended to conduct this study on other University students in Malaysia with larger samples and also can focus on the other factors which influence the students on green product purchase behaviour.
format Article
author Md Jusoh, Zuroni
Mahalingam, Thaneswary
spellingShingle Md Jusoh, Zuroni
Mahalingam, Thaneswary
Factors influencing green product purchase behavior among University Putra Malaysia students
author_facet Md Jusoh, Zuroni
Mahalingam, Thaneswary
author_sort Md Jusoh, Zuroni
title Factors influencing green product purchase behavior among University Putra Malaysia students
title_short Factors influencing green product purchase behavior among University Putra Malaysia students
title_full Factors influencing green product purchase behavior among University Putra Malaysia students
title_fullStr Factors influencing green product purchase behavior among University Putra Malaysia students
title_full_unstemmed Factors influencing green product purchase behavior among University Putra Malaysia students
title_sort factors influencing green product purchase behavior among university putra malaysia students
publisher AMH International
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/107961/
https://ojs.amhinternational.com/index.php/imbr/article/view/3423
_version_ 1811685969863114752
score 13.211869

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