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Factors influencing consumer satisfaction towards online food delivery services among students in Universiti Putra Malaysia

The primary purpose of this study was to determine the influencing factors of consumer satisfaction: perceived ease of use, perceived usefulness, social influence, sales promotion and trust towards Online Food Delivery Services (OFDS) among students in Universiti Putra Malaysia. This study applied t...

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Main Authors: Mohd Rashid Lee, Siti Aisyah, Abu Bakar, Elistina
Format: Article
Language:English
Published: Persatuan Ekonomi Pengguna dan Keluarga Malaysia (MACFEA) 2023
Online Access:http://psasir.upm.edu.my/id/eprint/107959/1/107959.pdf
http://psasir.upm.edu.my/id/eprint/107959/
https://macfea.com.my/jilid-1-vol-39-dec-2023/
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spelling my.upm.eprints.1079592025-03-06T01:11:50Z http://psasir.upm.edu.my/id/eprint/107959/ Factors influencing consumer satisfaction towards online food delivery services among students in Universiti Putra Malaysia Mohd Rashid Lee, Siti Aisyah Abu Bakar, Elistina The primary purpose of this study was to determine the influencing factors of consumer satisfaction: perceived ease of use, perceived usefulness, social influence, sales promotion and trust towards Online Food Delivery Services (OFDS) among students in Universiti Putra Malaysia. This study applied the Technology Acceptance Model (TAM) by integrating with other factors, social influence, sales promotion, and trust, which may provide insight for food service industry management in developing strategies for OFDS. A total of 200 respondents participated in this study, which was chosen through a simple random sampling method. The results from multiple regression analysis have indicated a significant relationship between perceived ease of use, perceived usefulness, social influence, sales promotion, and consumer satisfaction. In contrast, trust did not significantly explain the variance in consumer satisfaction. In addition, the multiple regression analysis results demonstrated that perceived usefulness was the most dominant factor influencing consumer satisfaction toward OFDS. The result showed that the studied factors explain 59.7 of the variance in satisfaction. The findings benefit policymakers and industries to develop effective strategies to improve customer satisfaction and loyalty. Persatuan Ekonomi Pengguna dan Keluarga Malaysia (MACFEA) 2023-12 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/107959/1/107959.pdf Mohd Rashid Lee, Siti Aisyah and Abu Bakar, Elistina (2023) Factors influencing consumer satisfaction towards online food delivery services among students in Universiti Putra Malaysia. Jurnal Pengguna Malaysia, 39 (1). pp. 66-74. ISSN 1511-998X https://macfea.com.my/jilid-1-vol-39-dec-2023/
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The primary purpose of this study was to determine the influencing factors of consumer satisfaction: perceived ease of use, perceived usefulness, social influence, sales promotion and trust towards Online Food Delivery Services (OFDS) among students in Universiti Putra Malaysia. This study applied the Technology Acceptance Model (TAM) by integrating with other factors, social influence, sales promotion, and trust, which may provide insight for food service industry management in developing strategies for OFDS. A total of 200 respondents participated in this study, which was chosen through a simple random sampling method. The results from multiple regression analysis have indicated a significant relationship between perceived ease of use, perceived usefulness, social influence, sales promotion, and consumer satisfaction. In contrast, trust did not significantly explain the variance in consumer satisfaction. In addition, the multiple regression analysis results demonstrated that perceived usefulness was the most dominant factor influencing consumer satisfaction toward OFDS. The result showed that the studied factors explain 59.7 of the variance in satisfaction. The findings benefit policymakers and industries to develop effective strategies to improve customer satisfaction and loyalty.
format Article
author Mohd Rashid Lee, Siti Aisyah
Abu Bakar, Elistina
spellingShingle Mohd Rashid Lee, Siti Aisyah
Abu Bakar, Elistina
Factors influencing consumer satisfaction towards online food delivery services among students in Universiti Putra Malaysia
author_facet Mohd Rashid Lee, Siti Aisyah
Abu Bakar, Elistina
author_sort Mohd Rashid Lee, Siti Aisyah
title Factors influencing consumer satisfaction towards online food delivery services among students in Universiti Putra Malaysia
title_short Factors influencing consumer satisfaction towards online food delivery services among students in Universiti Putra Malaysia
title_full Factors influencing consumer satisfaction towards online food delivery services among students in Universiti Putra Malaysia
title_fullStr Factors influencing consumer satisfaction towards online food delivery services among students in Universiti Putra Malaysia
title_full_unstemmed Factors influencing consumer satisfaction towards online food delivery services among students in Universiti Putra Malaysia
title_sort factors influencing consumer satisfaction towards online food delivery services among students in universiti putra malaysia
publisher Persatuan Ekonomi Pengguna dan Keluarga Malaysia (MACFEA)
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/107959/1/107959.pdf
http://psasir.upm.edu.my/id/eprint/107959/
https://macfea.com.my/jilid-1-vol-39-dec-2023/
_version_ 1825810693484445696
score 13.244413

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