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Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah

This case study presents an inspiring journey of Wasinah Kuntagil, an indigenous Dusun woman from Sabah. Facing financial challenges due to her husband's illness, she started producing and selling tuhau floss, a traditional culinary delight from her community. Using a social entrepreneurship mo...

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Main Author: Mohd Sharif, Siti Nurhayati Khairatun
Format: Article
Published: Kulliyyah of Economics and Management Sciences 2024
Online Access:http://psasir.upm.edu.my/id/eprint/107667/
https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/218
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spelling my.upm.eprints.1076672024-10-07T01:23:37Z http://psasir.upm.edu.my/id/eprint/107667/ Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah Mohd Sharif, Siti Nurhayati Khairatun This case study presents an inspiring journey of Wasinah Kuntagil, an indigenous Dusun woman from Sabah. Facing financial challenges due to her husband's illness, she started producing and selling tuhau floss, a traditional culinary delight from her community. Using a social entrepreneurship model, she not only supplemented her family's income but also provided opportunities for others in her community to earn more. By employing an interview method to collect comprehensive data, this research provides a valuable chance for students to examine the decision-making process of a rural entrepreneur and evaluate the positive effects of her management style on the economy and social well-being of the women in her community. Kulliyyah of Economics and Management Sciences 2024-01-29 Article PeerReviewed Mohd Sharif, Siti Nurhayati Khairatun (2024) Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah. IIUM Journal Of Case Studies In Management, 15 (1). pp. 7-12. ISSN 2180-2327; eISSN: 2710-7175 https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/218 10.31436/ijcsm.v15i1.218
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description This case study presents an inspiring journey of Wasinah Kuntagil, an indigenous Dusun woman from Sabah. Facing financial challenges due to her husband's illness, she started producing and selling tuhau floss, a traditional culinary delight from her community. Using a social entrepreneurship model, she not only supplemented her family's income but also provided opportunities for others in her community to earn more. By employing an interview method to collect comprehensive data, this research provides a valuable chance for students to examine the decision-making process of a rural entrepreneur and evaluate the positive effects of her management style on the economy and social well-being of the women in her community.
format Article
author Mohd Sharif, Siti Nurhayati Khairatun
spellingShingle Mohd Sharif, Siti Nurhayati Khairatun
Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah
author_facet Mohd Sharif, Siti Nurhayati Khairatun
author_sort Mohd Sharif, Siti Nurhayati Khairatun
title Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah
title_short Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah
title_full Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah
title_fullStr Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah
title_full_unstemmed Empowering rural communities through social entrepreneurship: a case study from an indigenous Dusun woman in Ranau, Sabah
title_sort empowering rural communities through social entrepreneurship: a case study from an indigenous dusun woman in ranau, sabah
publisher Kulliyyah of Economics and Management Sciences
publishDate 2024
url http://psasir.upm.edu.my/id/eprint/107667/
https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/218
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score 13.223943

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