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Effects of Instagram on visitors place attachment to the historic city centre in Georgetown, Penang

Sustaining place identity has become a great challenge today due to the globalization and fast urbanization of cities. Historic city centres are vital cores of place identity because they hold meaning and special memories. However, most revitalization and conservation approaches for historic urban a...

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Main Authors: Tugce, Ertan Meric, Norsidah, Ujang, Jamie, MacKee
Format: Article
Language:English
Published: Universiti Putra Malaysia 2023
Online Access:http://psasir.upm.edu.my/id/eprint/107591/1/20230627104832AR.7.pdf
http://psasir.upm.edu.my/id/eprint/107591/
http://alamcipta.upm.edu.my/?p=1255
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spelling my.upm.eprints.1075912024-09-02T02:50:27Z http://psasir.upm.edu.my/id/eprint/107591/ Effects of Instagram on visitors place attachment to the historic city centre in Georgetown, Penang Tugce, Ertan Meric Norsidah, Ujang Jamie, MacKee Sustaining place identity has become a great challenge today due to the globalization and fast urbanization of cities. Historic city centres are vital cores of place identity because they hold meaning and special memories. However, most revitalization and conservation approaches for historic urban areas focus on physical aspects and undermine the meaning of place and significance of peoples attachment to place. Due to the ever-increasing social media usage, people-place bonds have also been transformed irreversibly. This paper examines the effect of Instagram usage on visitors place attachment to historic city centres by incorporating destination image, place involvement, and collective memory as mediators in a proposed research model. The data is collected from 41 visitors of Georgetown, Penang in Malaysia. The results analysis reveals that Instagram usage has a positive effect on destination image, place involvement and collective memory, which lead to place attachment. Theoretical contribution of the study involves a model that adopts the destination image, place involvement and collective memory concepts testing their effect as on visitors place attachment to historic city centres. Second, this study demonstrates the utility of six-dimensional place attachment. Findings also benefit urban practitioners for enhancing place identity in heritage revitalization projects. Universiti Putra Malaysia 2023-06 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/107591/1/20230627104832AR.7.pdf Tugce, Ertan Meric and Norsidah, Ujang and Jamie, MacKee (2023) Effects of Instagram on visitors place attachment to the historic city centre in Georgetown, Penang. Alam Cipta, 16 (1). pp. 54-66. ISSN 18237231; ESSN: 22893687 http://alamcipta.upm.edu.my/?p=1255 10.47836/AC.16.1.ART7
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Sustaining place identity has become a great challenge today due to the globalization and fast urbanization of cities. Historic city centres are vital cores of place identity because they hold meaning and special memories. However, most revitalization and conservation approaches for historic urban areas focus on physical aspects and undermine the meaning of place and significance of peoples attachment to place. Due to the ever-increasing social media usage, people-place bonds have also been transformed irreversibly. This paper examines the effect of Instagram usage on visitors place attachment to historic city centres by incorporating destination image, place involvement, and collective memory as mediators in a proposed research model. The data is collected from 41 visitors of Georgetown, Penang in Malaysia. The results analysis reveals that Instagram usage has a positive effect on destination image, place involvement and collective memory, which lead to place attachment. Theoretical contribution of the study involves a model that adopts the destination image, place involvement and collective memory concepts testing their effect as on visitors place attachment to historic city centres. Second, this study demonstrates the utility of six-dimensional place attachment. Findings also benefit urban practitioners for enhancing place identity in heritage revitalization projects.
format Article
author Tugce, Ertan Meric
Norsidah, Ujang
Jamie, MacKee
spellingShingle Tugce, Ertan Meric
Norsidah, Ujang
Jamie, MacKee
Effects of Instagram on visitors place attachment to the historic city centre in Georgetown, Penang
author_facet Tugce, Ertan Meric
Norsidah, Ujang
Jamie, MacKee
author_sort Tugce, Ertan Meric
title Effects of Instagram on visitors place attachment to the historic city centre in Georgetown, Penang
title_short Effects of Instagram on visitors place attachment to the historic city centre in Georgetown, Penang
title_full Effects of Instagram on visitors place attachment to the historic city centre in Georgetown, Penang
title_fullStr Effects of Instagram on visitors place attachment to the historic city centre in Georgetown, Penang
title_full_unstemmed Effects of Instagram on visitors place attachment to the historic city centre in Georgetown, Penang
title_sort effects of instagram on visitors place attachment to the historic city centre in georgetown, penang
publisher Universiti Putra Malaysia
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/107591/1/20230627104832AR.7.pdf
http://psasir.upm.edu.my/id/eprint/107591/
http://alamcipta.upm.edu.my/?p=1255
_version_ 1811685955697901568
score 13.211869

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