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E-commerce dynamic attraction via hybrid value chain to boost supply and fulfil demand: companion and hospitality services platform

Survival and rise up again are critical after we have experienced Covid-19 pandemic which has affected life of the world population and demolished economy. Living in restriction of physical movement has slowed down many daily activities and common practices including to buy groceries and needs. Alte...

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Main Authors: Wan Ab Rahman, Nurhayati, Zainuri, Nur Nabilah, Khairol Anwar, Hanis Amira, Mohd Azmi, Siti Nuraishah
Format: Article
Published: HBRP Publication 2022
Online Access:http://psasir.upm.edu.my/id/eprint/107433/
http://hbrppublication.com/OJS/index.php/RAWDD/article/view/2863
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spelling my.upm.eprints.1074332024-11-04T02:40:32Z http://psasir.upm.edu.my/id/eprint/107433/ E-commerce dynamic attraction via hybrid value chain to boost supply and fulfil demand: companion and hospitality services platform Wan Ab Rahman, Nurhayati Zainuri, Nur Nabilah Khairol Anwar, Hanis Amira Mohd Azmi, Siti Nuraishah Survival and rise up again are critical after we have experienced Covid-19 pandemic which has affected life of the world population and demolished economy. Living in restriction of physical movement has slowed down many daily activities and common practices including to buy groceries and needs. Alternatively, e-commerce growth has emerged as unprecedented phenomenal in giving hope to the world to fulfil their needs and have better impact to economy and social. This paper introduces a framework of e-commerce dynamic attraction through hybrid value chain to boost supply and fulfil demand. The important framework highlights eight elements; impactful innovation, niche market, disrupt industry, productmarket fit, sustainable business model, supply-driven, e-commerce platform and demandoriented. This contribution is to inspire e-commerce stakeholders to achieve more in sustaining business with better plan, wise strategy and clever business decision. Implication of Covid-19 to lifestyle and economy, e-commerce as the solutions to boost daily activities and economy also being discussed. As a case study, we developed an e-commerce platform that provide solution of providing companion and hospitality services to our targeted early adopters, they are elderly who frequently go to hospital and handy housewives to go for shopping. HBRP Publication 2022 Article PeerReviewed Wan Ab Rahman, Nurhayati and Zainuri, Nur Nabilah and Khairol Anwar, Hanis Amira and Mohd Azmi, Siti Nuraishah (2022) E-commerce dynamic attraction via hybrid value chain to boost supply and fulfil demand: companion and hospitality services platform. Research and Applications of Web Development and Design, 5 (3). pp. 1-25. ISSN 3048-751X http://hbrppublication.com/OJS/index.php/RAWDD/article/view/2863
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Survival and rise up again are critical after we have experienced Covid-19 pandemic which has affected life of the world population and demolished economy. Living in restriction of physical movement has slowed down many daily activities and common practices including to buy groceries and needs. Alternatively, e-commerce growth has emerged as unprecedented phenomenal in giving hope to the world to fulfil their needs and have better impact to economy and social. This paper introduces a framework of e-commerce dynamic attraction through hybrid value chain to boost supply and fulfil demand. The important framework highlights eight elements; impactful innovation, niche market, disrupt industry, productmarket fit, sustainable business model, supply-driven, e-commerce platform and demandoriented. This contribution is to inspire e-commerce stakeholders to achieve more in sustaining business with better plan, wise strategy and clever business decision. Implication of Covid-19 to lifestyle and economy, e-commerce as the solutions to boost daily activities and economy also being discussed. As a case study, we developed an e-commerce platform that provide solution of providing companion and hospitality services to our targeted early adopters, they are elderly who frequently go to hospital and handy housewives to go for shopping.
format Article
author Wan Ab Rahman, Nurhayati
Zainuri, Nur Nabilah
Khairol Anwar, Hanis Amira
Mohd Azmi, Siti Nuraishah
spellingShingle Wan Ab Rahman, Nurhayati
Zainuri, Nur Nabilah
Khairol Anwar, Hanis Amira
Mohd Azmi, Siti Nuraishah
E-commerce dynamic attraction via hybrid value chain to boost supply and fulfil demand: companion and hospitality services platform
author_facet Wan Ab Rahman, Nurhayati
Zainuri, Nur Nabilah
Khairol Anwar, Hanis Amira
Mohd Azmi, Siti Nuraishah
author_sort Wan Ab Rahman, Nurhayati
title E-commerce dynamic attraction via hybrid value chain to boost supply and fulfil demand: companion and hospitality services platform
title_short E-commerce dynamic attraction via hybrid value chain to boost supply and fulfil demand: companion and hospitality services platform
title_full E-commerce dynamic attraction via hybrid value chain to boost supply and fulfil demand: companion and hospitality services platform
title_fullStr E-commerce dynamic attraction via hybrid value chain to boost supply and fulfil demand: companion and hospitality services platform
title_full_unstemmed E-commerce dynamic attraction via hybrid value chain to boost supply and fulfil demand: companion and hospitality services platform
title_sort e-commerce dynamic attraction via hybrid value chain to boost supply and fulfil demand: companion and hospitality services platform
publisher HBRP Publication
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/107433/
http://hbrppublication.com/OJS/index.php/RAWDD/article/view/2863
_version_ 1814936556257935360
score 13.211869

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