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Customer-driven marketing strategy at Era Fabrique Sdn. Bhd.

This case is about Era Fabrique an interior design and furniture company established by Aman Asnida in 2001. Era Fabrique positions itself as a one stop interior solution centre, offering a complete range of design and build services for the transformation of property. Era Fabrique’s has always focu...

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Main Authors: Hashim, Haslinda, Raja Yusof, Raja Nerina, Hussin, Siti Rahayu, Abdullah, Aman Asnida
Format: Article
Language:English
Published: School of Business of Economics (SPE), Universiti Putra Malaysia (UPM) 2023
Online Access:http://psasir.upm.edu.my/id/eprint/107202/1/Customer_Driven_Marketing_Strategy_at_Era_Fabrique_Sdn._Bhd.pdf
http://psasir.upm.edu.my/id/eprint/107202/
http://php7.upm.edu.my/journal/upload/vol_12_no_2_yr_2023/20231027101653Customer_Driven_Marketing_Strategy_at_Era_Fabrique_Sdn._Bhd.pdf
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id my.upm.eprints.107202
record_format eprints
spelling my.upm.eprints.1072022024-10-17T03:42:00Z http://psasir.upm.edu.my/id/eprint/107202/ Customer-driven marketing strategy at Era Fabrique Sdn. Bhd. Hashim, Haslinda Raja Yusof, Raja Nerina Hussin, Siti Rahayu Abdullah, Aman Asnida This case is about Era Fabrique an interior design and furniture company established by Aman Asnida in 2001. Era Fabrique positions itself as a one stop interior solution centre, offering a complete range of design and build services for the transformation of property. Era Fabrique’s has always focused on their government institutions customers. Changes in the external factors (environment and industry) have brought some challenges and issues which affect Era Fabrique’s current business performance and may need them to re-assess their situation and review on their current marketing strategies. School of Business of Economics (SPE), Universiti Putra Malaysia (UPM) 2023-08 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/107202/1/Customer_Driven_Marketing_Strategy_at_Era_Fabrique_Sdn._Bhd.pdf Hashim, Haslinda and Raja Yusof, Raja Nerina and Hussin, Siti Rahayu and Abdullah, Aman Asnida (2023) Customer-driven marketing strategy at Era Fabrique Sdn. Bhd. Asian Journal of Case Research, 12 (2). 45 - 56. ISSN 1985-4579 http://php7.upm.edu.my/journal/upload/vol_12_no_2_yr_2023/20231027101653Customer_Driven_Marketing_Strategy_at_Era_Fabrique_Sdn._Bhd.pdf
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This case is about Era Fabrique an interior design and furniture company established by Aman Asnida in 2001. Era Fabrique positions itself as a one stop interior solution centre, offering a complete range of design and build services for the transformation of property. Era Fabrique’s has always focused on their government institutions customers. Changes in the external factors (environment and industry) have brought some challenges and issues which affect Era Fabrique’s current business performance and may need them to re-assess their situation and review on their current marketing strategies.
format Article
author Hashim, Haslinda
Raja Yusof, Raja Nerina
Hussin, Siti Rahayu
Abdullah, Aman Asnida
spellingShingle Hashim, Haslinda
Raja Yusof, Raja Nerina
Hussin, Siti Rahayu
Abdullah, Aman Asnida
Customer-driven marketing strategy at Era Fabrique Sdn. Bhd.
author_facet Hashim, Haslinda
Raja Yusof, Raja Nerina
Hussin, Siti Rahayu
Abdullah, Aman Asnida
author_sort Hashim, Haslinda
title Customer-driven marketing strategy at Era Fabrique Sdn. Bhd.
title_short Customer-driven marketing strategy at Era Fabrique Sdn. Bhd.
title_full Customer-driven marketing strategy at Era Fabrique Sdn. Bhd.
title_fullStr Customer-driven marketing strategy at Era Fabrique Sdn. Bhd.
title_full_unstemmed Customer-driven marketing strategy at Era Fabrique Sdn. Bhd.
title_sort customer-driven marketing strategy at era fabrique sdn. bhd.
publisher School of Business of Economics (SPE), Universiti Putra Malaysia (UPM)
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/107202/1/Customer_Driven_Marketing_Strategy_at_Era_Fabrique_Sdn._Bhd.pdf
http://psasir.upm.edu.my/id/eprint/107202/
http://php7.upm.edu.my/journal/upload/vol_12_no_2_yr_2023/20231027101653Customer_Driven_Marketing_Strategy_at_Era_Fabrique_Sdn._Bhd.pdf
_version_ 1814054625021526016
score 13.211869

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