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A case study on the transformation of Chinese opera radio under the ecological environment of media integration

Chinese opera is one of the important art forms in Chinese traditional culture that has a long history and rich forms of expression. Media integration in Chinese opera broadcasting refers to the combination of traditional opera art forms with modern broadcasting technologies to meet the communicatio...

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Main Authors: Bao, Fengbo, Razi, Siti Aishah Binti Hj Mohammad, Yasin, Megat Al Imran Bin
Format: Article
Language:English
Published: Redfame Publishing Inc. 2024
Online Access:http://psasir.upm.edu.my/id/eprint/105813/1/6472-25004-1-PB.pdf
http://psasir.upm.edu.my/id/eprint/105813/
https://redfame.com/journal/index.php/smc/article/view/6472
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spelling my.upm.eprints.1058132024-07-15T04:30:13Z http://psasir.upm.edu.my/id/eprint/105813/ A case study on the transformation of Chinese opera radio under the ecological environment of media integration Bao, Fengbo Razi, Siti Aishah Binti Hj Mohammad Yasin, Megat Al Imran Bin Chinese opera is one of the important art forms in Chinese traditional culture that has a long history and rich forms of expression. Media integration in Chinese opera broadcasting refers to the combination of traditional opera art forms with modern broadcasting technologies to meet the communication needs and technological development trends of contemporary society. This study investigated the state of media development based on the media ecology theory. This study explored media integration in Chinese opera broadcasting using case study methodology to describe multimedia communication methods adopted by the broadcasting stations to increase the listening rate. Study subjects were three Chinese opera radio programs. The research results show that Chinese Opera broadcasting has begun to use various media technologies to carry out media integration development, inject new vitality into traditional art forms, and increase the appeal to contemporary audiences. The research also found that with the continuous progress of technology, Chinese Opera broadcasting will have greater space for development in the future and bring better listening experience to the audience. Redfame Publishing Inc. 2024 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/105813/1/6472-25004-1-PB.pdf Bao, Fengbo and Razi, Siti Aishah Binti Hj Mohammad and Yasin, Megat Al Imran Bin (2024) A case study on the transformation of Chinese opera radio under the ecological environment of media integration. Studies in Media and Communication, 12 (1). pp. 124-131. ISSN 2325-8071; ESSN: 2325-808X https://redfame.com/journal/index.php/smc/article/view/6472 10.11114/smc.v12i1.6472
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Chinese opera is one of the important art forms in Chinese traditional culture that has a long history and rich forms of expression. Media integration in Chinese opera broadcasting refers to the combination of traditional opera art forms with modern broadcasting technologies to meet the communication needs and technological development trends of contemporary society. This study investigated the state of media development based on the media ecology theory. This study explored media integration in Chinese opera broadcasting using case study methodology to describe multimedia communication methods adopted by the broadcasting stations to increase the listening rate. Study subjects were three Chinese opera radio programs. The research results show that Chinese Opera broadcasting has begun to use various media technologies to carry out media integration development, inject new vitality into traditional art forms, and increase the appeal to contemporary audiences. The research also found that with the continuous progress of technology, Chinese Opera broadcasting will have greater space for development in the future and bring better listening experience to the audience.
format Article
author Bao, Fengbo
Razi, Siti Aishah Binti Hj Mohammad
Yasin, Megat Al Imran Bin
spellingShingle Bao, Fengbo
Razi, Siti Aishah Binti Hj Mohammad
Yasin, Megat Al Imran Bin
A case study on the transformation of Chinese opera radio under the ecological environment of media integration
author_facet Bao, Fengbo
Razi, Siti Aishah Binti Hj Mohammad
Yasin, Megat Al Imran Bin
author_sort Bao, Fengbo
title A case study on the transformation of Chinese opera radio under the ecological environment of media integration
title_short A case study on the transformation of Chinese opera radio under the ecological environment of media integration
title_full A case study on the transformation of Chinese opera radio under the ecological environment of media integration
title_fullStr A case study on the transformation of Chinese opera radio under the ecological environment of media integration
title_full_unstemmed A case study on the transformation of Chinese opera radio under the ecological environment of media integration
title_sort case study on the transformation of chinese opera radio under the ecological environment of media integration
publisher Redfame Publishing Inc.
publishDate 2024
url http://psasir.upm.edu.my/id/eprint/105813/1/6472-25004-1-PB.pdf
http://psasir.upm.edu.my/id/eprint/105813/
https://redfame.com/journal/index.php/smc/article/view/6472
_version_ 1805889900163104768
score 13.211869

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