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Modified CMIS factors predicting Chinese women’s mental health information seeking in Douyin

The popularity of Douyin (known as TikTok overseas) could provide additional mental health information services to Chinese women. However, the factors that influence women to seek mental health information services in Douyin are still understudied. The study applied the Comprehensive Model of Inform...

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Main Authors: Zhang, Xin, Kamarudin, Syafila, Tang, Qingqing
Format: Article
Language:English
Published: Redfame Publishing Inc. 2024
Online Access:http://psasir.upm.edu.my/id/eprint/105803/1/6469-25003-1-PB.pdf
http://psasir.upm.edu.my/id/eprint/105803/
https://redfame.com/journal/index.php/smc/article/view/6469
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spelling my.upm.eprints.1058032024-07-15T06:15:34Z http://psasir.upm.edu.my/id/eprint/105803/ Modified CMIS factors predicting Chinese women’s mental health information seeking in Douyin Zhang, Xin Kamarudin, Syafila Tang, Qingqing The popularity of Douyin (known as TikTok overseas) could provide additional mental health information services to Chinese women. However, the factors that influence women to seek mental health information services in Douyin are still understudied. The study applied the Comprehensive Model of Information Seeking (CMIS) to Chinese women’s mental health information seeking behaviors on Douyin to examine this. The study used a questionnaire (N=505), and the data analysis was conducted using partial least squares structural equation modeling (PLS-SEM). SmartPLS 4.0 was the primary data analysis technology. Results showed that direct experience, beliefs, salience, and characteristics of mental health information could significantly affect the utility of mental health information on Douyin. In addition, utility, social support, and characteristics directly affect Chinese women’s mental health information seeking. Moreover, utility partially mediates the relationship between direct experience, beliefs, salience, characteristics, and mental health information seeking. Rather than targeting specific diseases or pan-health information, this study demonstrates the possibility of applying CMIS to mental health information seeking. This insight could contribute to Douyin and government health interventions to better meet the mental health information needs of Chinese women. Redfame Publishing Inc. 2024-03 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/105803/1/6469-25003-1-PB.pdf Zhang, Xin and Kamarudin, Syafila and Tang, Qingqing (2024) Modified CMIS factors predicting Chinese women’s mental health information seeking in Douyin. Studies in Media and Communication, 12 (1). pp. 109-123. ISSN 2325-8071; ESSN: 2325-808X https://redfame.com/journal/index.php/smc/article/view/6469 10.11114/smc.v12i1.6469
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The popularity of Douyin (known as TikTok overseas) could provide additional mental health information services to Chinese women. However, the factors that influence women to seek mental health information services in Douyin are still understudied. The study applied the Comprehensive Model of Information Seeking (CMIS) to Chinese women’s mental health information seeking behaviors on Douyin to examine this. The study used a questionnaire (N=505), and the data analysis was conducted using partial least squares structural equation modeling (PLS-SEM). SmartPLS 4.0 was the primary data analysis technology. Results showed that direct experience, beliefs, salience, and characteristics of mental health information could significantly affect the utility of mental health information on Douyin. In addition, utility, social support, and characteristics directly affect Chinese women’s mental health information seeking. Moreover, utility partially mediates the relationship between direct experience, beliefs, salience, characteristics, and mental health information seeking. Rather than targeting specific diseases or pan-health information, this study demonstrates the possibility of applying CMIS to mental health information seeking. This insight could contribute to Douyin and government health interventions to better meet the mental health information needs of Chinese women.
format Article
author Zhang, Xin
Kamarudin, Syafila
Tang, Qingqing
spellingShingle Zhang, Xin
Kamarudin, Syafila
Tang, Qingqing
Modified CMIS factors predicting Chinese women’s mental health information seeking in Douyin
author_facet Zhang, Xin
Kamarudin, Syafila
Tang, Qingqing
author_sort Zhang, Xin
title Modified CMIS factors predicting Chinese women’s mental health information seeking in Douyin
title_short Modified CMIS factors predicting Chinese women’s mental health information seeking in Douyin
title_full Modified CMIS factors predicting Chinese women’s mental health information seeking in Douyin
title_fullStr Modified CMIS factors predicting Chinese women’s mental health information seeking in Douyin
title_full_unstemmed Modified CMIS factors predicting Chinese women’s mental health information seeking in Douyin
title_sort modified cmis factors predicting chinese women’s mental health information seeking in douyin
publisher Redfame Publishing Inc.
publishDate 2024
url http://psasir.upm.edu.my/id/eprint/105803/1/6469-25003-1-PB.pdf
http://psasir.upm.edu.my/id/eprint/105803/
https://redfame.com/journal/index.php/smc/article/view/6469
_version_ 1805889898722361344
score 13.211869

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