Cover Image

Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang

Sustaining place identity has become a great challenge today due to the globalization and fast urbanization of cities. Historic city centres are vital cores of place identity because they hold meaning and special memories. However, most revitalization and conservation approaches for historic urban a...

Full description

Saved in:
Bibliographic Details
Main Authors: Meric, Tugce Ertan, Ujang, Norsidah, MacKee, Jamie
Format: Article
Language:English
Published: Universiti Putra Malaysia 2023
Online Access:http://psasir.upm.edu.my/id/eprint/105494/1/3.pdf
http://psasir.upm.edu.my/id/eprint/105494/
http://alamcipta.upm.edu.my/?p=1255
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.upm.eprints.105494
record_format eprints
spelling my.upm.eprints.1054942024-01-12T03:27:03Z http://psasir.upm.edu.my/id/eprint/105494/ Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang Meric, Tugce Ertan Ujang, Norsidah MacKee, Jamie Sustaining place identity has become a great challenge today due to the globalization and fast urbanization of cities. Historic city centres are vital cores of place identity because they hold meaning and special memories. However, most revitalization and conservation approaches for historic urban areas focus on physical aspects and undermine the meaning of place and significance of people’s attachment to place. Due to the ever-increasing social media usage, people-place bonds have also been transformed irreversibly. This paper examines the effect of Instagram usage on visitors’ place attachment to historic city centres by incorporating destination image, place involvement, and collective memory as mediators in a proposed research model. The data is collected from 41 visitors of Georgetown, Penang in Malaysia. The results’ analysis reveals that Instagram usage has a positive effect on destination image, place involvement and collective memory, which lead to place attachment. Theoretical contribution of the study involves a model that adopts the destination image, place involvement and collective memory concepts testing their effect as on visitors’ place attachment to historic city centres. Second, this study demonstrates the utility of six-dimensional place attachment. Findings also benefit urban practitioners for enhancing place identity in heritage revitalization projects. Universiti Putra Malaysia 2023-06 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/105494/1/3.pdf Meric, Tugce Ertan and Ujang, Norsidah and MacKee, Jamie (2023) Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang. International Journal on Sustainable Tropical Design Research and Practice, 16 (1). pp. 54-66. ISSN 1823-7231 http://alamcipta.upm.edu.my/?p=1255 10.47836/AC.16.1.ART7
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Sustaining place identity has become a great challenge today due to the globalization and fast urbanization of cities. Historic city centres are vital cores of place identity because they hold meaning and special memories. However, most revitalization and conservation approaches for historic urban areas focus on physical aspects and undermine the meaning of place and significance of people’s attachment to place. Due to the ever-increasing social media usage, people-place bonds have also been transformed irreversibly. This paper examines the effect of Instagram usage on visitors’ place attachment to historic city centres by incorporating destination image, place involvement, and collective memory as mediators in a proposed research model. The data is collected from 41 visitors of Georgetown, Penang in Malaysia. The results’ analysis reveals that Instagram usage has a positive effect on destination image, place involvement and collective memory, which lead to place attachment. Theoretical contribution of the study involves a model that adopts the destination image, place involvement and collective memory concepts testing their effect as on visitors’ place attachment to historic city centres. Second, this study demonstrates the utility of six-dimensional place attachment. Findings also benefit urban practitioners for enhancing place identity in heritage revitalization projects.
format Article
author Meric, Tugce Ertan
Ujang, Norsidah
MacKee, Jamie
spellingShingle Meric, Tugce Ertan
Ujang, Norsidah
MacKee, Jamie
Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang
author_facet Meric, Tugce Ertan
Ujang, Norsidah
MacKee, Jamie
author_sort Meric, Tugce Ertan
title Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang
title_short Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang
title_full Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang
title_fullStr Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang
title_full_unstemmed Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang
title_sort effects of instagram on visitors’ place attachment to the historic city centre in georgetown, penang
publisher Universiti Putra Malaysia
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/105494/1/3.pdf
http://psasir.upm.edu.my/id/eprint/105494/
http://alamcipta.upm.edu.my/?p=1255
_version_ 1789426935010426880
score 13.211869

Similar Items