Cover Image

The mediating role of new media engagement in this digital age

New Media Technologies refer to all kinds of web-related technologies like social networking sites, blogs, online social media networking, and other communication technology forms. The primary purpose of this study is to examine the mediating role of new media engagement in this digital age. Further...

Full description

Saved in:
Bibliographic Details
Main Authors: Yujie, Zhang, Yasin, Megat Al Imran, Shekh Alsagoff, Syed Agil, Hoon, Ang Lay
Format: Article
Published: Frontiers Media 2022
Online Access:http://psasir.upm.edu.my/id/eprint/103635/
https://www.frontiersin.org/articles/10.3389/fpubh.2022.879530/full
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.upm.eprints.103635
record_format eprints
spelling my.upm.eprints.1036352023-05-12T07:47:55Z http://psasir.upm.edu.my/id/eprint/103635/ The mediating role of new media engagement in this digital age Yujie, Zhang Yasin, Megat Al Imran Shekh Alsagoff, Syed Agil Hoon, Ang Lay New Media Technologies refer to all kinds of web-related technologies like social networking sites, blogs, online social media networking, and other communication technology forms. The primary purpose of this study is to examine the mediating role of new media engagement in this digital age. Furthermore, this study defines the concept of new media, highlights the characteristics of new media technologies, and analyzes the application of new media technologies in this digital age. To meet the objectives stated, the researchers conduct a questionnaire survey to showcase that new media engagement plays a mediating role between the instructions provided to the newsroom in this digital age and the attitude of people toward social media. Results of the study state that the majority of the individuals in this digital era display positive engagement with new media technologies. People in this age believe that social media is safe and less risky for all individuals with regard to communication and interactions. Frontiers Media 2022 Article PeerReviewed Yujie, Zhang and Yasin, Megat Al Imran and Shekh Alsagoff, Syed Agil and Hoon, Ang Lay (2022) The mediating role of new media engagement in this digital age. Frontiers in Public Health, 10. art. no. 879530. pp. 1-9. ISSN 2296-2565 https://www.frontiersin.org/articles/10.3389/fpubh.2022.879530/full 10.3389/fpubh.2022.879530
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description New Media Technologies refer to all kinds of web-related technologies like social networking sites, blogs, online social media networking, and other communication technology forms. The primary purpose of this study is to examine the mediating role of new media engagement in this digital age. Furthermore, this study defines the concept of new media, highlights the characteristics of new media technologies, and analyzes the application of new media technologies in this digital age. To meet the objectives stated, the researchers conduct a questionnaire survey to showcase that new media engagement plays a mediating role between the instructions provided to the newsroom in this digital age and the attitude of people toward social media. Results of the study state that the majority of the individuals in this digital era display positive engagement with new media technologies. People in this age believe that social media is safe and less risky for all individuals with regard to communication and interactions.
format Article
author Yujie, Zhang
Yasin, Megat Al Imran
Shekh Alsagoff, Syed Agil
Hoon, Ang Lay
spellingShingle Yujie, Zhang
Yasin, Megat Al Imran
Shekh Alsagoff, Syed Agil
Hoon, Ang Lay
The mediating role of new media engagement in this digital age
author_facet Yujie, Zhang
Yasin, Megat Al Imran
Shekh Alsagoff, Syed Agil
Hoon, Ang Lay
author_sort Yujie, Zhang
title The mediating role of new media engagement in this digital age
title_short The mediating role of new media engagement in this digital age
title_full The mediating role of new media engagement in this digital age
title_fullStr The mediating role of new media engagement in this digital age
title_full_unstemmed The mediating role of new media engagement in this digital age
title_sort mediating role of new media engagement in this digital age
publisher Frontiers Media
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/103635/
https://www.frontiersin.org/articles/10.3389/fpubh.2022.879530/full
_version_ 1768009478510215168
score 13.211869

Similar Items