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The influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in Kuala Lumpur, Malaysia

The new trend of purchasing has changed tremendously from traditional method to online. The paper highlights the issue of the important factors encouraging online shopping among office workers. Thus the objective of the study is to determine the factors that influence online purchase intention. The...

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Main Authors: Ilias, Hatta, A Rahman, Mohd. Khirzanbadzli, Wan Rashid, Wan Edura, Othman, Abdul Kadir, Saihaini, Shamsul Baharin, Sharkawi, Ismawati, Malini, Helma
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Published: Human Resource Management Academic Research Society 2022
Online Access:http://psasir.upm.edu.my/id/eprint/103604/
https://hrmars.com/index.php/IJARBSS/article/view/14877/The-Influence-of-Impulse-Purchase-Orientation-Brand-Orientation-Prior-Online-Purchase-Experience-and-Online-Trust-on-Online-Purchase-Intention-among-Working-Adults-in-Kuala-Lumpur-Malaysia
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spelling my.upm.eprints.1036042023-05-18T02:27:48Z http://psasir.upm.edu.my/id/eprint/103604/ The influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in Kuala Lumpur, Malaysia Ilias, Hatta A Rahman, Mohd. Khirzanbadzli Wan Rashid, Wan Edura Othman, Abdul Kadir Saihaini, Shamsul Baharin Sharkawi, Ismawati Malini, Helma The new trend of purchasing has changed tremendously from traditional method to online. The paper highlights the issue of the important factors encouraging online shopping among office workers. Thus the objective of the study is to determine the factors that influence online purchase intention. The factors involved in the study are impulse purchase orientation, brand orientation, prior online purchase experience, and online trust. Applying quantitative method, questionnaires using Google form were distributed through social media social network such as WhatsApp, Facebook, FB Messenger, and Microsoft Teams for data collection. Respondents were selected using snowball sampling technique for data gathering. The data were analysed using descriptive analysis, reliability, Pearson Correlation Coefficient and Multiple Regression Analysis by deploying the Statistical Package for the Social Sciences (SPSS). The major findings of the study revealed that impulse purchase orientation, brand orientation, prior online purchase experience and online trust have a significant relationship with online purchase intention. However, the results of Regression Analysis indicate that online trust has a strong influence on online purchase intention. As a concluding remark, the study suggested that the web retailers should consider providing more reliable and important information inside their web sites in order to increase customers’ trust. The practical and research implications are further discussed in the paper. Future researchers are recommended to conduct the study with wider scope of respondents. Human Resource Management Academic Research Society 2022 Article PeerReviewed Ilias, Hatta and A Rahman, Mohd. Khirzanbadzli and Wan Rashid, Wan Edura and Othman, Abdul Kadir and Saihaini, Shamsul Baharin and Sharkawi, Ismawati and Malini, Helma (2022) The influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in Kuala Lumpur, Malaysia. International Journal of Academic Research in Business and Social Sciences, 12 (10). 1476 - 1488. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/14877/The-Influence-of-Impulse-Purchase-Orientation-Brand-Orientation-Prior-Online-Purchase-Experience-and-Online-Trust-on-Online-Purchase-Intention-among-Working-Adults-in-Kuala-Lumpur-Malaysia 10.6007/IJARBSS/v12-i10/14877
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description The new trend of purchasing has changed tremendously from traditional method to online. The paper highlights the issue of the important factors encouraging online shopping among office workers. Thus the objective of the study is to determine the factors that influence online purchase intention. The factors involved in the study are impulse purchase orientation, brand orientation, prior online purchase experience, and online trust. Applying quantitative method, questionnaires using Google form were distributed through social media social network such as WhatsApp, Facebook, FB Messenger, and Microsoft Teams for data collection. Respondents were selected using snowball sampling technique for data gathering. The data were analysed using descriptive analysis, reliability, Pearson Correlation Coefficient and Multiple Regression Analysis by deploying the Statistical Package for the Social Sciences (SPSS). The major findings of the study revealed that impulse purchase orientation, brand orientation, prior online purchase experience and online trust have a significant relationship with online purchase intention. However, the results of Regression Analysis indicate that online trust has a strong influence on online purchase intention. As a concluding remark, the study suggested that the web retailers should consider providing more reliable and important information inside their web sites in order to increase customers’ trust. The practical and research implications are further discussed in the paper. Future researchers are recommended to conduct the study with wider scope of respondents.
format Article
author Ilias, Hatta
A Rahman, Mohd. Khirzanbadzli
Wan Rashid, Wan Edura
Othman, Abdul Kadir
Saihaini, Shamsul Baharin
Sharkawi, Ismawati
Malini, Helma
spellingShingle Ilias, Hatta
A Rahman, Mohd. Khirzanbadzli
Wan Rashid, Wan Edura
Othman, Abdul Kadir
Saihaini, Shamsul Baharin
Sharkawi, Ismawati
Malini, Helma
The influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in Kuala Lumpur, Malaysia
author_facet Ilias, Hatta
A Rahman, Mohd. Khirzanbadzli
Wan Rashid, Wan Edura
Othman, Abdul Kadir
Saihaini, Shamsul Baharin
Sharkawi, Ismawati
Malini, Helma
author_sort Ilias, Hatta
title The influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in Kuala Lumpur, Malaysia
title_short The influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in Kuala Lumpur, Malaysia
title_full The influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in Kuala Lumpur, Malaysia
title_fullStr The influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in Kuala Lumpur, Malaysia
title_full_unstemmed The influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in Kuala Lumpur, Malaysia
title_sort influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in kuala lumpur, malaysia
publisher Human Resource Management Academic Research Society
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/103604/
https://hrmars.com/index.php/IJARBSS/article/view/14877/The-Influence-of-Impulse-Purchase-Orientation-Brand-Orientation-Prior-Online-Purchase-Experience-and-Online-Trust-on-Online-Purchase-Intention-among-Working-Adults-in-Kuala-Lumpur-Malaysia
_version_ 1768009475194617856
score 13.211869

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