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The factors influencing agropreneurs’ intention using TPB: a study of fertigation programme in Selangor, Malaysia

Malaysia has been continuously practicing the fertigation system, which is applying fertiliser solutions with irrigation water, typically through a micro-sprinkler or a drip system. This system has helped numerous small and medium-scale agropreneurs (agriculture entrepreneur) develop constant busine...

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Main Authors: Wan Azman, Wan Attieyyah Rahman, Mohammad Afandi, Syamsul Herman, Kamarulzaman, Nitty Hirawaty, Wana Ismail, Normaz
Format: Article
Published: Universiti Teknologi PETRONAS 2024
Online Access:http://psasir.upm.edu.my/id/eprint/103559/
https://myjms.mohe.gov.my/index.php/pjmh/article/view/18643
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spelling my.upm.eprints.1035592024-06-17T08:51:23Z http://psasir.upm.edu.my/id/eprint/103559/ The factors influencing agropreneurs’ intention using TPB: a study of fertigation programme in Selangor, Malaysia Wan Azman, Wan Attieyyah Rahman Mohammad Afandi, Syamsul Herman Kamarulzaman, Nitty Hirawaty Wana Ismail, Normaz Malaysia has been continuously practicing the fertigation system, which is applying fertiliser solutions with irrigation water, typically through a micro-sprinkler or a drip system. This system has helped numerous small and medium-scale agropreneurs (agriculture entrepreneur) develop constant business. At a larger scale, fertigation is a means to address food security issues. Many small and medium-scale agropreneurs apply fertigation techniques in their crop cultivation. What are the underlying factors that cause them to continue using these techniques in their cultivation practices? To what extent do their intentions in crop production using fertigation techniques measured? This study sought to investigate the factors that affect small and medium-scale agropreneurs’ intention to continue practicing fertigation techniques in their agricultural activities. Using the Theory of Planned Behavior (TPB), this study examined 319 small and medium-scale agropreneurs’ intentions and the moderating effect of personality traits under Farmer’s Organization Authority (FOA) agency. The results revealed that the interests of FOA participants were determined significantly by subjective norms and personality traits while attitude, perceived behavioral control did not affect their intentions. Household income, number of household, age and education similarly provides significant effect of the agropreneurs’ intention. The findings of this study lead to the success of the fertigation program conducted and can further maximise the application of this technique to the cultivation of diverse crops. Additionally, the framework used can be adapted in various agricultural subsectors such as crop production, animal production, fisheries and agribusiness. Universiti Teknologi PETRONAS 2024 Article PeerReviewed Wan Azman, Wan Attieyyah Rahman and Mohammad Afandi, Syamsul Herman and Kamarulzaman, Nitty Hirawaty and Wana Ismail, Normaz (2024) The factors influencing agropreneurs’ intention using TPB: a study of fertigation programme in Selangor, Malaysia. UTP Press, 5 (1). pp. 41-49. ISSN 2637-0859 https://myjms.mohe.gov.my/index.php/pjmh/article/view/18643 10.61762/pjmhvol5iss1art18643
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Malaysia has been continuously practicing the fertigation system, which is applying fertiliser solutions with irrigation water, typically through a micro-sprinkler or a drip system. This system has helped numerous small and medium-scale agropreneurs (agriculture entrepreneur) develop constant business. At a larger scale, fertigation is a means to address food security issues. Many small and medium-scale agropreneurs apply fertigation techniques in their crop cultivation. What are the underlying factors that cause them to continue using these techniques in their cultivation practices? To what extent do their intentions in crop production using fertigation techniques measured? This study sought to investigate the factors that affect small and medium-scale agropreneurs’ intention to continue practicing fertigation techniques in their agricultural activities. Using the Theory of Planned Behavior (TPB), this study examined 319 small and medium-scale agropreneurs’ intentions and the moderating effect of personality traits under Farmer’s Organization Authority (FOA) agency. The results revealed that the interests of FOA participants were determined significantly by subjective norms and personality traits while attitude, perceived behavioral control did not affect their intentions. Household income, number of household, age and education similarly provides significant effect of the agropreneurs’ intention. The findings of this study lead to the success of the fertigation program conducted and can further maximise the application of this technique to the cultivation of diverse crops. Additionally, the framework used can be adapted in various agricultural subsectors such as crop production, animal production, fisheries and agribusiness.
format Article
author Wan Azman, Wan Attieyyah Rahman
Mohammad Afandi, Syamsul Herman
Kamarulzaman, Nitty Hirawaty
Wana Ismail, Normaz
spellingShingle Wan Azman, Wan Attieyyah Rahman
Mohammad Afandi, Syamsul Herman
Kamarulzaman, Nitty Hirawaty
Wana Ismail, Normaz
The factors influencing agropreneurs’ intention using TPB: a study of fertigation programme in Selangor, Malaysia
author_facet Wan Azman, Wan Attieyyah Rahman
Mohammad Afandi, Syamsul Herman
Kamarulzaman, Nitty Hirawaty
Wana Ismail, Normaz
author_sort Wan Azman, Wan Attieyyah Rahman
title The factors influencing agropreneurs’ intention using TPB: a study of fertigation programme in Selangor, Malaysia
title_short The factors influencing agropreneurs’ intention using TPB: a study of fertigation programme in Selangor, Malaysia
title_full The factors influencing agropreneurs’ intention using TPB: a study of fertigation programme in Selangor, Malaysia
title_fullStr The factors influencing agropreneurs’ intention using TPB: a study of fertigation programme in Selangor, Malaysia
title_full_unstemmed The factors influencing agropreneurs’ intention using TPB: a study of fertigation programme in Selangor, Malaysia
title_sort factors influencing agropreneurs’ intention using tpb: a study of fertigation programme in selangor, malaysia
publisher Universiti Teknologi PETRONAS
publishDate 2024
url http://psasir.upm.edu.my/id/eprint/103559/
https://myjms.mohe.gov.my/index.php/pjmh/article/view/18643
_version_ 1802978765278543872
score 13.211869

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