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The effect of consumption values on customer satisfaction of living room furniture in Saudi Arabia

The living room in Saudi Arabia context is the centre of the house and makes up the main space, and is the most used room by Saudi women. Hence, satisfaction with furniture is crucial for working women as they carry on doing activities as they return from work. This paper investigates the factors th...

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Main Authors: AbdulRahman Makkawi, Fattwo, Hashim, Ahmad Hariza, Leby Lau, Jasmine
Format: Article
Published: Thammasat University 2022
Online Access:http://psasir.upm.edu.my/id/eprint/103501/
https://tuengr.com/Vol13-1.html
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spelling my.upm.eprints.1035012023-05-25T03:32:10Z http://psasir.upm.edu.my/id/eprint/103501/ The effect of consumption values on customer satisfaction of living room furniture in Saudi Arabia AbdulRahman Makkawi, Fattwo Hashim, Ahmad Hariza Leby Lau, Jasmine The living room in Saudi Arabia context is the centre of the house and makes up the main space, and is the most used room by Saudi women. Hence, satisfaction with furniture is crucial for working women as they carry on doing activities as they return from work. This paper investigates the factors that affect a working woman when purchasing furniture for the living room in Jeddah, Saudi Arabia. Multistage sampling was employed, in which 350 women working in three government sectors in Jeddah: schools, universities, and health sectors were selected for this study. The respondents received the questionnaire through emails, and reliability and normality tests were applied. The multiple regression test examined the consumption values predictors on furniture satisfaction. The results revealed that conditional, functional, and emotional values significantly correlated with the satisfaction of working women with the furniture in the living room. Conversely, epistemic and social values had an insignificant relationship. This paper provides a clearer insight into the prominent consumption values variables that significantly affect the furniture satisfaction of working women in their living rooms. Therefore, this study can exhibit and enhance the lifestyle of more working women and help them achieve work-life balance using living room furniture by acquiring better knowledge and understanding of consumption values. Thammasat University 2022 Article PeerReviewed AbdulRahman Makkawi, Fattwo and Hashim, Ahmad Hariza and Leby Lau, Jasmine (2022) The effect of consumption values on customer satisfaction of living room furniture in Saudi Arabia. nternational Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 13 (5). pp. 1-12. ISSN 2228-9860; ESSN: 1906-9642 https://tuengr.com/Vol13-1.html 10.14456/ITJEMAST.2022.91
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description The living room in Saudi Arabia context is the centre of the house and makes up the main space, and is the most used room by Saudi women. Hence, satisfaction with furniture is crucial for working women as they carry on doing activities as they return from work. This paper investigates the factors that affect a working woman when purchasing furniture for the living room in Jeddah, Saudi Arabia. Multistage sampling was employed, in which 350 women working in three government sectors in Jeddah: schools, universities, and health sectors were selected for this study. The respondents received the questionnaire through emails, and reliability and normality tests were applied. The multiple regression test examined the consumption values predictors on furniture satisfaction. The results revealed that conditional, functional, and emotional values significantly correlated with the satisfaction of working women with the furniture in the living room. Conversely, epistemic and social values had an insignificant relationship. This paper provides a clearer insight into the prominent consumption values variables that significantly affect the furniture satisfaction of working women in their living rooms. Therefore, this study can exhibit and enhance the lifestyle of more working women and help them achieve work-life balance using living room furniture by acquiring better knowledge and understanding of consumption values.
format Article
author AbdulRahman Makkawi, Fattwo
Hashim, Ahmad Hariza
Leby Lau, Jasmine
spellingShingle AbdulRahman Makkawi, Fattwo
Hashim, Ahmad Hariza
Leby Lau, Jasmine
The effect of consumption values on customer satisfaction of living room furniture in Saudi Arabia
author_facet AbdulRahman Makkawi, Fattwo
Hashim, Ahmad Hariza
Leby Lau, Jasmine
author_sort AbdulRahman Makkawi, Fattwo
title The effect of consumption values on customer satisfaction of living room furniture in Saudi Arabia
title_short The effect of consumption values on customer satisfaction of living room furniture in Saudi Arabia
title_full The effect of consumption values on customer satisfaction of living room furniture in Saudi Arabia
title_fullStr The effect of consumption values on customer satisfaction of living room furniture in Saudi Arabia
title_full_unstemmed The effect of consumption values on customer satisfaction of living room furniture in Saudi Arabia
title_sort effect of consumption values on customer satisfaction of living room furniture in saudi arabia
publisher Thammasat University
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/103501/
https://tuengr.com/Vol13-1.html
_version_ 1768009464276844544
score 13.211869

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