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The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara

Today, Japanese popular culture stands as one of the leading and most prominent popular cultures around the world. Many researchers from the West studied Japanese popular culture and its relation to various aspects, namely teaching and learning Japanese, tourism, product selling, and also cultural e...

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Main Authors: Ahmad, Normah, Mamat, Roslina
Format: Article
Published: Human Resource Management Academic Research Society 2022
Online Access:http://psasir.upm.edu.my/id/eprint/103483/
https://hrmars.com/index.php/IJARBSS/article/view/12183/The-Consumption-of-Popular-Culture-Products-among-Japanese-Language-Learners-at-Universiti-Teknologi-Mara
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id my.upm.eprints.103483
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spelling my.upm.eprints.1034832023-06-06T06:40:06Z http://psasir.upm.edu.my/id/eprint/103483/ The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara Ahmad, Normah Mamat, Roslina Today, Japanese popular culture stands as one of the leading and most prominent popular cultures around the world. Many researchers from the West studied Japanese popular culture and its relation to various aspects, namely teaching and learning Japanese, tourism, product selling, and also cultural exchange between Japan and the rest of the world. The current study aims to investigate the consumption of Japanese popular culture products among the Japanese language learners at Universiti Teknologi MARA (UiTM). The result from the study indicates that the consumption of Japanese popular culture products is high among Japanese as a Foreign Language (JFL) learners, and this could be implied that they are very interested in anime, manga, song, and seiyu (voice actor), and these are used as a tool to improve their proficiency in the Japanese language. Human Resource Management Academic Research Society 2022 Article PeerReviewed Ahmad, Normah and Mamat, Roslina (2022) The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara. International Journal of Academic Research in Business and Social Sciences, 12 (1). 1598 - 1607. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/12183/The-Consumption-of-Popular-Culture-Products-among-Japanese-Language-Learners-at-Universiti-Teknologi-Mara 10.6007/IJARBSS/v12-i1/12183
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Today, Japanese popular culture stands as one of the leading and most prominent popular cultures around the world. Many researchers from the West studied Japanese popular culture and its relation to various aspects, namely teaching and learning Japanese, tourism, product selling, and also cultural exchange between Japan and the rest of the world. The current study aims to investigate the consumption of Japanese popular culture products among the Japanese language learners at Universiti Teknologi MARA (UiTM). The result from the study indicates that the consumption of Japanese popular culture products is high among Japanese as a Foreign Language (JFL) learners, and this could be implied that they are very interested in anime, manga, song, and seiyu (voice actor), and these are used as a tool to improve their proficiency in the Japanese language.
format Article
author Ahmad, Normah
Mamat, Roslina
spellingShingle Ahmad, Normah
Mamat, Roslina
The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara
author_facet Ahmad, Normah
Mamat, Roslina
author_sort Ahmad, Normah
title The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara
title_short The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara
title_full The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara
title_fullStr The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara
title_full_unstemmed The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara
title_sort consumption of popular culture products among japanese language learners at universiti teknologi mara
publisher Human Resource Management Academic Research Society
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/103483/
https://hrmars.com/index.php/IJARBSS/article/view/12183/The-Consumption-of-Popular-Culture-Products-among-Japanese-Language-Learners-at-Universiti-Teknologi-Mara
_version_ 1769844466434179072
score 13.211869

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