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The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia

Nowadays, one of the most widely used of communication technologies in organization is email. Email expands the communication capabilities that available to employees and in some cases, replaces traditional media such as paper documents, telephone calls, and face-to-face communication. In Malaysia,...

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Main Author: Baninajarian, Narges
Format: Thesis
Language:English
English
Published: 2009
Subjects:
Electronic mail messages - College administrators - Performance standars - Selangor - Case studies
Online Access:http://psasir.upm.edu.my/id/eprint/10340/1/FBMK_2009_9.pdf
http://psasir.upm.edu.my/id/eprint/10340/
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spelling my.upm.eprints.103402024-03-27T02:02:04Z http://psasir.upm.edu.my/id/eprint/10340/ The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia Baninajarian, Narges Nowadays, one of the most widely used of communication technologies in organization is email. Email expands the communication capabilities that available to employees and in some cases, replaces traditional media such as paper documents, telephone calls, and face-to-face communication. In Malaysia, a large number of high-tech companies have established to promote the Multimedia Super Corridor project. Thus, the assessment of the use and effect of communication technologies in these organizations seems to be relevant. This study aims to examine whether email use has a significant effect on task performance. Specifically, this study attempts to look at how email richness and email ease of use can affect task performance which is determined in four components: decision time, decision quality, consensus, and communication satisfaction. The present study used a survey design to achieve the objectives of the study. Purposive sampling was used to select a total of 239 executives of different faculties and divisions in the Multimedia University. The study used self-administered structured questionnaires as the research instrument. Statistical analyses used in this study were the Chi-Square and Spearman's Rho Correlation. This study revealed that the executives experienced moderate to high level of task performance while using email. There were no significant differences in task performance among respondents based on gender, race, age, education level, position, and work experience categories. The results showed that the executives perceived email in moderate to high level in richness while they perceived email as an easy to use communication medium. The present study has confirmed that email richness and email ease of use have positively significant relationship with task performance. It is indicated that the increase in email richness and email ease of use perception generates an increase in task performance. In terms of email richness, the findings of this study challenge previous studies. It can be concluded that the respondents of this study perceived email as a rich medium and it is a convenient way for them to make decisions. But, for email ease of use as previous studies, the more email is perceived easy to use causes the increasing in task performance. Future studies may focus on the role of new communication technologies in other dimensions of organizational concerns such as social or corporate performance. 2009-07 Thesis NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/10340/1/FBMK_2009_9.pdf Baninajarian, Narges (2009) The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia. Masters thesis, Universiti Putra Malaysia. Electronic mail messages - College administrators - Performance standars - Selangor - Case studies English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
topic Electronic mail messages - College administrators - Performance standars - Selangor - Case studies
spellingShingle Electronic mail messages - College administrators - Performance standars - Selangor - Case studies
Baninajarian, Narges
The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia
description Nowadays, one of the most widely used of communication technologies in organization is email. Email expands the communication capabilities that available to employees and in some cases, replaces traditional media such as paper documents, telephone calls, and face-to-face communication. In Malaysia, a large number of high-tech companies have established to promote the Multimedia Super Corridor project. Thus, the assessment of the use and effect of communication technologies in these organizations seems to be relevant. This study aims to examine whether email use has a significant effect on task performance. Specifically, this study attempts to look at how email richness and email ease of use can affect task performance which is determined in four components: decision time, decision quality, consensus, and communication satisfaction. The present study used a survey design to achieve the objectives of the study. Purposive sampling was used to select a total of 239 executives of different faculties and divisions in the Multimedia University. The study used self-administered structured questionnaires as the research instrument. Statistical analyses used in this study were the Chi-Square and Spearman's Rho Correlation. This study revealed that the executives experienced moderate to high level of task performance while using email. There were no significant differences in task performance among respondents based on gender, race, age, education level, position, and work experience categories. The results showed that the executives perceived email in moderate to high level in richness while they perceived email as an easy to use communication medium. The present study has confirmed that email richness and email ease of use have positively significant relationship with task performance. It is indicated that the increase in email richness and email ease of use perception generates an increase in task performance. In terms of email richness, the findings of this study challenge previous studies. It can be concluded that the respondents of this study perceived email as a rich medium and it is a convenient way for them to make decisions. But, for email ease of use as previous studies, the more email is perceived easy to use causes the increasing in task performance. Future studies may focus on the role of new communication technologies in other dimensions of organizational concerns such as social or corporate performance.
format Thesis
author Baninajarian, Narges
author_facet Baninajarian, Narges
author_sort Baninajarian, Narges
title The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia
title_short The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia
title_full The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia
title_fullStr The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia
title_full_unstemmed The Role of Email in Improving Task Performance Among Executives at Multimedia University, Malaysia
title_sort role of email in improving task performance among executives at multimedia university, malaysia
publishDate 2009
url http://psasir.upm.edu.my/id/eprint/10340/1/FBMK_2009_9.pdf
http://psasir.upm.edu.my/id/eprint/10340/
_version_ 1795013285350735872
score 13.211869

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