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Students’ perception, knowledge, attitude and behaviour towards halal food products in Malaysia

The perception, knowledge, attitude, and behaviour of Muslims are important in determining their purchasing behaviour of halal food products. This study exclusively focused on the purchasing behaviour of young Muslim university students who live independently and hold their purchasing power. The ma...

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Main Authors: A., Azlan, N., Zalbahar, S., Sultana, S. M. M., Daud, A., Yuniastuti
Format: Article
Published: Rynnye Lyan Resources 2022
Online Access:http://psasir.upm.edu.my/id/eprint/103332/
https://www.myfoodresearch.com/vol-69474issue-2.html
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spelling my.upm.eprints.1033322023-06-16T03:59:55Z http://psasir.upm.edu.my/id/eprint/103332/ Students’ perception, knowledge, attitude and behaviour towards halal food products in Malaysia A., Azlan N., Zalbahar S., Sultana S. M. M., Daud A., Yuniastuti The perception, knowledge, attitude, and behaviour of Muslims are important in determining their purchasing behaviour of halal food products. This study exclusively focused on the purchasing behaviour of young Muslim university students who live independently and hold their purchasing power. The main objective of this study is to investigate the perception, knowledge, attitude, and behaviour of university students towards halal food products in Malaysia. This study has adopted the framework based on Ajzen’s Theory of Planned Behaviour (TPB) that hypothesized three determinants of behavioural intention; attitude, subjective norms and perceived behavioural control with the addition of two other variables; religiosity and ambience. This study has found that all the TPB determinants attitude (r = 0.187, p<0.05), subjective norms (r = 0.266, p<0.01), perceived behavioural control (r = 0.336, p<0.01) including the other two additional; religiosity (r = 0.245, p<0.245) and ambience (r = 0.254, p<0.01) were positively and significantly associated with purchasing intention of halal food products among the students. This study also revealed that families and media play an important role in introducing halal food products to these young consumers. Therefore, it was suggested that the authorities create a positive social norm on halal products among society. Rynnye Lyan Resources 2022 Article PeerReviewed A., Azlan and N., Zalbahar and S., Sultana and S. M. M., Daud and A., Yuniastuti (2022) Students’ perception, knowledge, attitude and behaviour towards halal food products in Malaysia. Food Research, 6 (2). 99 - 109. ISSN 2550-2166 https://www.myfoodresearch.com/vol-69474issue-2.html 10.26656/fr.2017.6(2).186
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description The perception, knowledge, attitude, and behaviour of Muslims are important in determining their purchasing behaviour of halal food products. This study exclusively focused on the purchasing behaviour of young Muslim university students who live independently and hold their purchasing power. The main objective of this study is to investigate the perception, knowledge, attitude, and behaviour of university students towards halal food products in Malaysia. This study has adopted the framework based on Ajzen’s Theory of Planned Behaviour (TPB) that hypothesized three determinants of behavioural intention; attitude, subjective norms and perceived behavioural control with the addition of two other variables; religiosity and ambience. This study has found that all the TPB determinants attitude (r = 0.187, p<0.05), subjective norms (r = 0.266, p<0.01), perceived behavioural control (r = 0.336, p<0.01) including the other two additional; religiosity (r = 0.245, p<0.245) and ambience (r = 0.254, p<0.01) were positively and significantly associated with purchasing intention of halal food products among the students. This study also revealed that families and media play an important role in introducing halal food products to these young consumers. Therefore, it was suggested that the authorities create a positive social norm on halal products among society.
format Article
author A., Azlan
N., Zalbahar
S., Sultana
S. M. M., Daud
A., Yuniastuti
spellingShingle A., Azlan
N., Zalbahar
S., Sultana
S. M. M., Daud
A., Yuniastuti
Students’ perception, knowledge, attitude and behaviour towards halal food products in Malaysia
author_facet A., Azlan
N., Zalbahar
S., Sultana
S. M. M., Daud
A., Yuniastuti
author_sort A., Azlan
title Students’ perception, knowledge, attitude and behaviour towards halal food products in Malaysia
title_short Students’ perception, knowledge, attitude and behaviour towards halal food products in Malaysia
title_full Students’ perception, knowledge, attitude and behaviour towards halal food products in Malaysia
title_fullStr Students’ perception, knowledge, attitude and behaviour towards halal food products in Malaysia
title_full_unstemmed Students’ perception, knowledge, attitude and behaviour towards halal food products in Malaysia
title_sort students’ perception, knowledge, attitude and behaviour towards halal food products in malaysia
publisher Rynnye Lyan Resources
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/103332/
https://www.myfoodresearch.com/vol-69474issue-2.html
_version_ 1769844450708684800
score 13.211869

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