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Student satisfaction of university service quality in Malaysia: a review

The attraction of new students and the retention of current students have become an imperative topic in many institutions as rivalry between institutions is growing worldwide. In order to survive, expand, and remain competitive, educational institutions must recognise the importance of service qual...

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Main Authors: Mohd Yusof, Norlaili, Asimiran, Soaib, Abdul Kadir, Suhaida
Format: Article
Published: Human Resource Management Academic Research Society 2022
Online Access:http://psasir.upm.edu.my/id/eprint/103329/
https://hrmars.com/index.php/IJARPED/article/view/10985/Student-Satisfaction-of-University-Service-Quality-in-Malaysia-A-Review
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spelling my.upm.eprints.1033292023-11-02T04:31:15Z http://psasir.upm.edu.my/id/eprint/103329/ Student satisfaction of university service quality in Malaysia: a review Mohd Yusof, Norlaili Asimiran, Soaib Abdul Kadir, Suhaida The attraction of new students and the retention of current students have become an imperative topic in many institutions as rivalry between institutions is growing worldwide. In order to survive, expand, and remain competitive, educational institutions must recognise the importance of service quality and student satisfaction. Therefore, providing quality education services is a high priority for all these institutions. Institutions need to truly fulfil the needs of students in order to deliver top quality services to students and recognise how cognitive factors contribute to student satisfaction. Positive expectations of service quality by current students will contribute towards positive images of the organisations, and to overall satisfaction. Thus, the purpose of this paper is to analyse the standard of university service in the satisfaction of students with a sound empirical finding. Refereed articles and conference papers were used to gather the data. The first section of the paper addresses the satisfaction of students, the quality of university service, and the second section describes the empirical results of previous research in the sense of real world. This research looked at the empirical literature on higher education with the purpose of increasing the present contribution of knowledge. The empirical findings revealed that service quality has an impact on student satisfaction in a variety of study contexts. Human Resource Management Academic Research Society 2022 Article PeerReviewed Mohd Yusof, Norlaili and Asimiran, Soaib and Abdul Kadir, Suhaida (2022) Student satisfaction of university service quality in Malaysia: a review. International Journal of Academic Research in Progressive Education and Development, 11 (1). 677 - 688. ISSN 2226-6348 https://hrmars.com/index.php/IJARPED/article/view/10985/Student-Satisfaction-of-University-Service-Quality-in-Malaysia-A-Review 10.6007/IJARPED/v11-i1/10985
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description The attraction of new students and the retention of current students have become an imperative topic in many institutions as rivalry between institutions is growing worldwide. In order to survive, expand, and remain competitive, educational institutions must recognise the importance of service quality and student satisfaction. Therefore, providing quality education services is a high priority for all these institutions. Institutions need to truly fulfil the needs of students in order to deliver top quality services to students and recognise how cognitive factors contribute to student satisfaction. Positive expectations of service quality by current students will contribute towards positive images of the organisations, and to overall satisfaction. Thus, the purpose of this paper is to analyse the standard of university service in the satisfaction of students with a sound empirical finding. Refereed articles and conference papers were used to gather the data. The first section of the paper addresses the satisfaction of students, the quality of university service, and the second section describes the empirical results of previous research in the sense of real world. This research looked at the empirical literature on higher education with the purpose of increasing the present contribution of knowledge. The empirical findings revealed that service quality has an impact on student satisfaction in a variety of study contexts.
format Article
author Mohd Yusof, Norlaili
Asimiran, Soaib
Abdul Kadir, Suhaida
spellingShingle Mohd Yusof, Norlaili
Asimiran, Soaib
Abdul Kadir, Suhaida
Student satisfaction of university service quality in Malaysia: a review
author_facet Mohd Yusof, Norlaili
Asimiran, Soaib
Abdul Kadir, Suhaida
author_sort Mohd Yusof, Norlaili
title Student satisfaction of university service quality in Malaysia: a review
title_short Student satisfaction of university service quality in Malaysia: a review
title_full Student satisfaction of university service quality in Malaysia: a review
title_fullStr Student satisfaction of university service quality in Malaysia: a review
title_full_unstemmed Student satisfaction of university service quality in Malaysia: a review
title_sort student satisfaction of university service quality in malaysia: a review
publisher Human Resource Management Academic Research Society
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/103329/
https://hrmars.com/index.php/IJARPED/article/view/10985/Student-Satisfaction-of-University-Service-Quality-in-Malaysia-A-Review
_version_ 1781706767959326720
score 13.211869

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