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Revival and development of Tunpu villages within the context of rural revitalization in China: the contrasting perspectives of cultural heritage and tourism industry

The Tunpu (屯堡) village in Anshun city Guizhou province has unique cultural assets, particularly in the village’s spatial layout, its traditional building, and the spectacular Dixi (地戏) opera. In the context of the Chinese Rural Revitalization Strategy, a suitable combination of Cultural Heritage (CH...

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Main Authors: Wu, Heng, Loo, Fung Chiat, Chan, Cheong Jan
Format: Article
Published: SC ASERS SRL 2022
Online Access:http://psasir.upm.edu.my/id/eprint/103093/
https://journals.aserspublishing.eu/jemt/article/view/6831
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spelling my.upm.eprints.1030932024-06-30T23:51:28Z http://psasir.upm.edu.my/id/eprint/103093/ Revival and development of Tunpu villages within the context of rural revitalization in China: the contrasting perspectives of cultural heritage and tourism industry Wu, Heng Loo, Fung Chiat Chan, Cheong Jan The Tunpu (屯堡) village in Anshun city Guizhou province has unique cultural assets, particularly in the village’s spatial layout, its traditional building, and the spectacular Dixi (地戏) opera. In the context of the Chinese Rural Revitalization Strategy, a suitable combination of Cultural Heritage (CH) and the tourism industry to promote the rural revitalization of Tunpu Village is of practical significance. However, the Coronavirus disease (COVID-19) has had a severe impact on the rural revival of Tunpu Village. This article analyzes the current situation of rural revitalization in Tunpu villages from the perspectives of CH and the tourism industry through fieldwork of three Tunpu villages that have already developed tourism up to certain stages. We observed that the participation rate of villagers is not high; the villagers’ income through village tourism projects is generally low. While tourist attractions mainly consist of traditional architectural landscapes, buildings management and protection were an issue. CH plays an active role in the tourism industry, but the support provided to tourist facilities and entertainment projects could be further improved. The article concludes that the collaboration of the village government, villagers, and tourism company plays an essential role in integrating the tourism industry and CH. The right strategy is the guide, and the cooperation of the participants is the guarantee. SC ASERS SRL 2022-03 Article PeerReviewed Wu, Heng and Loo, Fung Chiat and Chan, Cheong Jan (2022) Revival and development of Tunpu villages within the context of rural revitalization in China: the contrasting perspectives of cultural heritage and tourism industry. Journal of Environmental Management and Tourism, 13 (1). pp. 273-286. ISSN 2068-7729 https://journals.aserspublishing.eu/jemt/article/view/6831 10.14505/jemt.v13.1(57).25
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description The Tunpu (屯堡) village in Anshun city Guizhou province has unique cultural assets, particularly in the village’s spatial layout, its traditional building, and the spectacular Dixi (地戏) opera. In the context of the Chinese Rural Revitalization Strategy, a suitable combination of Cultural Heritage (CH) and the tourism industry to promote the rural revitalization of Tunpu Village is of practical significance. However, the Coronavirus disease (COVID-19) has had a severe impact on the rural revival of Tunpu Village. This article analyzes the current situation of rural revitalization in Tunpu villages from the perspectives of CH and the tourism industry through fieldwork of three Tunpu villages that have already developed tourism up to certain stages. We observed that the participation rate of villagers is not high; the villagers’ income through village tourism projects is generally low. While tourist attractions mainly consist of traditional architectural landscapes, buildings management and protection were an issue. CH plays an active role in the tourism industry, but the support provided to tourist facilities and entertainment projects could be further improved. The article concludes that the collaboration of the village government, villagers, and tourism company plays an essential role in integrating the tourism industry and CH. The right strategy is the guide, and the cooperation of the participants is the guarantee.
format Article
author Wu, Heng
Loo, Fung Chiat
Chan, Cheong Jan
spellingShingle Wu, Heng
Loo, Fung Chiat
Chan, Cheong Jan
Revival and development of Tunpu villages within the context of rural revitalization in China: the contrasting perspectives of cultural heritage and tourism industry
author_facet Wu, Heng
Loo, Fung Chiat
Chan, Cheong Jan
author_sort Wu, Heng
title Revival and development of Tunpu villages within the context of rural revitalization in China: the contrasting perspectives of cultural heritage and tourism industry
title_short Revival and development of Tunpu villages within the context of rural revitalization in China: the contrasting perspectives of cultural heritage and tourism industry
title_full Revival and development of Tunpu villages within the context of rural revitalization in China: the contrasting perspectives of cultural heritage and tourism industry
title_fullStr Revival and development of Tunpu villages within the context of rural revitalization in China: the contrasting perspectives of cultural heritage and tourism industry
title_full_unstemmed Revival and development of Tunpu villages within the context of rural revitalization in China: the contrasting perspectives of cultural heritage and tourism industry
title_sort revival and development of tunpu villages within the context of rural revitalization in china: the contrasting perspectives of cultural heritage and tourism industry
publisher SC ASERS SRL
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/103093/
https://journals.aserspublishing.eu/jemt/article/view/6831
_version_ 1804067030892019712
score 13.211869

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