Visitors' satisfaction with facilities at Ulu Bendul Forest Eco Park
Ulu Bendul Forest Eco Park is a popular destination among tourists whether domestic or international. It is situated in the state of Negeri Sembilan and is relatively near to Kuala Lumpur, the capital of Malaysia. In recent years, online reviews and comments by visitors to the park have been some...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Published: |
Malaysian Forester
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/102599/ https://malaysianforester.my/forestry/archives_journal_volume.php?volume=85&nombor=2 |
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| Summary: | Ulu Bendul Forest Eco Park is a popular destination among tourists
whether domestic or international. It is situated in the state of Negeri Sembilan
and is relatively near to Kuala Lumpur, the capital of Malaysia. In recent years,
online reviews and comments by visitors to the park have been somewhat
negative, however, there is no empirical study as of yet that investigates the
satisfaction levels among visitors. Hence, this study was conducted to assess
the satisfaction level among visitors of Ulu Bendul Forest Eco Park towards the
existing facilities provided in the park. This study used an adapted version of
the Customer Satisfaction Index to identify satisfaction levels among visitors
dubbed the Visitor Satisfaction Index (VSI). The method for data collection is
convenience sampling. A total of 150 respondents were surveyed between
March and June 2020. After analysis, respondents were categorized into three
groups based on their satisfaction index: low, intermediate and high satisfaction
levels. Results indicate that the group with intermediate satisfaction level is
highest in frequency among visitors, and this suggests that there are
opportunities for improvement in terms of facilities in Ulu Bendul Forest Eco
Park. Results also showed that the swimming pool and signage need
improvement. |
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