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Urban Chinese consumers willingness to use eco-friendly cutleries provided by catering takeaway

China, in recent years, has witnessed a large number of takeaway consumers and the staggeringly increasing use of takeaway Cutleries. In 2020, the Chinese government issued the "Opinions on Further Strengthening the Control of Plastic Pollution" forcing Chinese food and beverage takeaways...

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Main Authors: Zhu, Zhu, Isa, Siti Suriawati
Format: Article
Published: Academia Industry Networks 2022
Online Access:http://psasir.upm.edu.my/id/eprint/102553/
https://myjms.mohe.gov.my/index.php/ijssr/article/view/18057
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spelling my.upm.eprints.1025532023-10-31T08:13:25Z http://psasir.upm.edu.my/id/eprint/102553/ Urban Chinese consumers willingness to use eco-friendly cutleries provided by catering takeaway Zhu, Zhu Isa, Siti Suriawati China, in recent years, has witnessed a large number of takeaway consumers and the staggeringly increasing use of takeaway Cutleries. In 2020, the Chinese government issued the "Opinions on Further Strengthening the Control of Plastic Pollution" forcing Chinese food and beverage takeaways to provide consumers with eco-friendly cutlery that meets the regulations. This study aims to understand the intention of Chinese takeaway consumers to use environmentally friendly cutlery so that the government and society can target and guide a large number of consumers to accept this change more rationally. Based on the TPB model, incorporating the findings of existing literature and adding the variable of consumers paying for environmentally friendly cutlery. Data were collected using a questionnaire to construct a scale of Chinese consumers' usage intention of eco-friendly cutlery provided by takeaway businesses/enterprises, and a final model test was obtained. Academia Industry Networks 2022-06-25 Article PeerReviewed Zhu, Zhu and Isa, Siti Suriawati (2022) Urban Chinese consumers willingness to use eco-friendly cutleries provided by catering takeaway. International Journal of Social Science Research, 4 (2). 28 - 40. ISSN 2710-6276 https://myjms.mohe.gov.my/index.php/ijssr/article/view/18057
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description China, in recent years, has witnessed a large number of takeaway consumers and the staggeringly increasing use of takeaway Cutleries. In 2020, the Chinese government issued the "Opinions on Further Strengthening the Control of Plastic Pollution" forcing Chinese food and beverage takeaways to provide consumers with eco-friendly cutlery that meets the regulations. This study aims to understand the intention of Chinese takeaway consumers to use environmentally friendly cutlery so that the government and society can target and guide a large number of consumers to accept this change more rationally. Based on the TPB model, incorporating the findings of existing literature and adding the variable of consumers paying for environmentally friendly cutlery. Data were collected using a questionnaire to construct a scale of Chinese consumers' usage intention of eco-friendly cutlery provided by takeaway businesses/enterprises, and a final model test was obtained.
format Article
author Zhu, Zhu
Isa, Siti Suriawati
spellingShingle Zhu, Zhu
Isa, Siti Suriawati
Urban Chinese consumers willingness to use eco-friendly cutleries provided by catering takeaway
author_facet Zhu, Zhu
Isa, Siti Suriawati
author_sort Zhu, Zhu
title Urban Chinese consumers willingness to use eco-friendly cutleries provided by catering takeaway
title_short Urban Chinese consumers willingness to use eco-friendly cutleries provided by catering takeaway
title_full Urban Chinese consumers willingness to use eco-friendly cutleries provided by catering takeaway
title_fullStr Urban Chinese consumers willingness to use eco-friendly cutleries provided by catering takeaway
title_full_unstemmed Urban Chinese consumers willingness to use eco-friendly cutleries provided by catering takeaway
title_sort urban chinese consumers willingness to use eco-friendly cutleries provided by catering takeaway
publisher Academia Industry Networks
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/102553/
https://myjms.mohe.gov.my/index.php/ijssr/article/view/18057
_version_ 1781706750056988672
score 13.211869

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