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Travel risk in the ecotourism industry amid COVID-19 pandemic: ecotourists perceptions

The COVID-19 outbreak has caused a global turmoil which restricted movement and consequently, diminishing domestic and international travel. One that is severely affected is ecotourism in National Parks, that involves visiting fragile, pristine and undisturbed natural areas. One of the major concern...

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Main Authors: Samdin, Zaiton, Abdullah, Siti Intan Nurdiana Wong, Khaw, Alfred, Subramaniam, Thanam
Format: Article
Published: Taylor Francis 2022
Online Access:http://psasir.upm.edu.my/id/eprint/102507/
https://www.tandfonline.com/doi/abs/10.1080/14724049.2021.1938089?journalCode=reco20
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spelling my.upm.eprints.1025072023-06-22T02:44:49Z http://psasir.upm.edu.my/id/eprint/102507/ Travel risk in the ecotourism industry amid COVID-19 pandemic: ecotourists perceptions Samdin, Zaiton Abdullah, Siti Intan Nurdiana Wong Khaw, Alfred Subramaniam, Thanam The COVID-19 outbreak has caused a global turmoil which restricted movement and consequently, diminishing domestic and international travel. One that is severely affected is ecotourism in National Parks, that involves visiting fragile, pristine and undisturbed natural areas. One of the major concerns for ecotourists in destination decision-making is travel risk that could affect their safety. This study aims to examine their risk perception and how it affects the behaviour of ecotourists in Taman Negara National Park, Malaysia. The data was collected from 406 respondents and analysed using structural equation modelling. It is concluded that risk perception affects tourists’ decision-making, whereby health and safety information preference is the strongest predictor, and media’s influence has a very significant connection. This study has the potential of contributing to the management of ecotourism destinations in times of crisis. It also fills the literature gap on risk perceptions of ecotourists’ during the COVID-19 pandemic. Taylor Francis 2022-06-13 Article PeerReviewed Samdin, Zaiton and Abdullah, Siti Intan Nurdiana Wong and Khaw, Alfred and Subramaniam, Thanam (2022) Travel risk in the ecotourism industry amid COVID-19 pandemic: ecotourists perceptions. Journal of Ecotourism, 21 (3). 266 - 294. ISSN 1472-4049; ESSN: 1747-7638 https://www.tandfonline.com/doi/abs/10.1080/14724049.2021.1938089?journalCode=reco20 10.1080/14724049.2021.1938089
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description The COVID-19 outbreak has caused a global turmoil which restricted movement and consequently, diminishing domestic and international travel. One that is severely affected is ecotourism in National Parks, that involves visiting fragile, pristine and undisturbed natural areas. One of the major concerns for ecotourists in destination decision-making is travel risk that could affect their safety. This study aims to examine their risk perception and how it affects the behaviour of ecotourists in Taman Negara National Park, Malaysia. The data was collected from 406 respondents and analysed using structural equation modelling. It is concluded that risk perception affects tourists’ decision-making, whereby health and safety information preference is the strongest predictor, and media’s influence has a very significant connection. This study has the potential of contributing to the management of ecotourism destinations in times of crisis. It also fills the literature gap on risk perceptions of ecotourists’ during the COVID-19 pandemic.
format Article
author Samdin, Zaiton
Abdullah, Siti Intan Nurdiana Wong
Khaw, Alfred
Subramaniam, Thanam
spellingShingle Samdin, Zaiton
Abdullah, Siti Intan Nurdiana Wong
Khaw, Alfred
Subramaniam, Thanam
Travel risk in the ecotourism industry amid COVID-19 pandemic: ecotourists perceptions
author_facet Samdin, Zaiton
Abdullah, Siti Intan Nurdiana Wong
Khaw, Alfred
Subramaniam, Thanam
author_sort Samdin, Zaiton
title Travel risk in the ecotourism industry amid COVID-19 pandemic: ecotourists perceptions
title_short Travel risk in the ecotourism industry amid COVID-19 pandemic: ecotourists perceptions
title_full Travel risk in the ecotourism industry amid COVID-19 pandemic: ecotourists perceptions
title_fullStr Travel risk in the ecotourism industry amid COVID-19 pandemic: ecotourists perceptions
title_full_unstemmed Travel risk in the ecotourism industry amid COVID-19 pandemic: ecotourists perceptions
title_sort travel risk in the ecotourism industry amid covid-19 pandemic: ecotourists perceptions
publisher Taylor Francis
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/102507/
https://www.tandfonline.com/doi/abs/10.1080/14724049.2021.1938089?journalCode=reco20
_version_ 1770553009021911040
score 13.211869

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