It's all part of the customer journey: the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Research is needed to identify novel ways to influence Generation Z female consumers' behavior when they interact with various technologies. This study investigates how experiences of using augmented reality, artificial intelligence-enabled chatbots, and social media when interacting with beaut...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Wiley
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/102023/ https://onlinelibrary.wiley.com/doi/10.1002/mar.21715 |
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