Islamic consumerism: the decisionmaking behaviour on halal products with halal logo
The objective of this research is to find factors in consumers' decision-making behaviour toward halal products that influence them to purchase halal products. Halal products are the only product that Muslim consumers can use and consume since it is according to Sharia law. Due to this, Muslim...
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| Main Authors: | , , |
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| Format: | Article |
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Universiti Islam Pahang Sultan Ahmad Shah
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/102013/ https://ejournal.unipsas.edu.my/index.php/alsirat/issue/view/15 |
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