Impact of strategic ambiguity tagline on billboard advertising on consumers attention
Using strategic ambiguity tagline paradigm, we demonstrated that the strategic ambiguity tagline influences consumer attention on billboard advertisement evaluation. Despite the exceptional influence of strategic ambiguity tagline on billboard advertisement evaluation, the concept of strategic ambig...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Online Journal of Communication and Media Technologies
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/101802/ https://www.ojcmt.net/article/impact-of-strategic-ambiguity-tagline-on-billboard-advertising-on-consumers-attention-11432 |
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