Heterogeneous consumer preference for certified palm oil sustainability attributes: evidence from stated preference survey
Consumers’ concern on the adverse effect of the palm oil have contributed towards setting sustainability standard and certification of the palm oil. Choice experiment study was conducted to evaluate consumers’ preference for sustainable palm oil supply chain model with environmental attributes. Ther...
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Main Authors: | , , , |
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Format: | Article |
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Sciendo
2022
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Online Access: | http://psasir.upm.edu.my/id/eprint/101698/ https://versita.com/menuscript/index.php/Versita/article/view/395 |
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