Guide to the communication strategy of native advertising
To adapt to the ever-changing digital technology revolution and the challenges posed by the information explosion in the communication environment, traditional advertising has sought reconstruction and enhancement. Native advertising is one of the advertising industry's innovations and breakthr...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/101673/ https://hrmars.com/index.php/IJARBSS/article/view/14141/Guide-to-the-Communication-Strategy-of-Native-Advertising |
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