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Exploring the public's experience field perception of AR filter media characteristics under CMC

Sharing selfies has become a popular habit on social media. Traditional beauty filters only complete functions such as whitening and face-lifting on the basis of taking pictures. However, with AR technology entering the realm of mobile photography filters, computer graphics (CG) are superimposed on...

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Main Authors: Di, Zhang, Alsagoff, Syed Agil, Yasin, Megat Al Imran, Mohammad Razi, Siti Aishah
Format: Article
Published: International Academic Research 2022
Online Access:http://psasir.upm.edu.my/id/eprint/101418/
http://www.iarjournal.com/volume-81-2022-iarj-ss/
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spelling my.upm.eprints.1014182023-08-11T08:33:45Z http://psasir.upm.edu.my/id/eprint/101418/ Exploring the public's experience field perception of AR filter media characteristics under CMC Di, Zhang Alsagoff, Syed Agil Yasin, Megat Al Imran Mohammad Razi, Siti Aishah Sharing selfies has become a popular habit on social media. Traditional beauty filters only complete functions such as whitening and face-lifting on the basis of taking pictures. However, with AR technology entering the realm of mobile photography filters, computer graphics (CG) are superimposed on selfies, allowing senders to manage their impressions more virtually and freely. This paper explores the influence of media attributes of AR selfie filters under Computer-Mediated Communication (CMC) from the perspective of media ecology theory. Explore this phenomenon through a qualitative phenomenological approach. Use in-depth interviews and focus groups to collect data. This paper discusses the impact of AR selfie, a new media, in CMC, and expands the application scope of media ecology theory in CMC emerging media. It also provides a basic understanding for the further communication impact of AR selfie on the sender and receiver in CMC. This can provide basic policies and related references for the government to formulate media policies and social media management regulations, and can also be used as literature for other scholars to refer. International Academic Research 2022 Article PeerReviewed Di, Zhang and Alsagoff, Syed Agil and Yasin, Megat Al Imran and Mohammad Razi, Siti Aishah (2022) Exploring the public's experience field perception of AR filter media characteristics under CMC. International Academic Research Journal of Social Science, 8 (1). pp. 1-15. ISSN 2289-8441 http://www.iarjournal.com/volume-81-2022-iarj-ss/
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Sharing selfies has become a popular habit on social media. Traditional beauty filters only complete functions such as whitening and face-lifting on the basis of taking pictures. However, with AR technology entering the realm of mobile photography filters, computer graphics (CG) are superimposed on selfies, allowing senders to manage their impressions more virtually and freely. This paper explores the influence of media attributes of AR selfie filters under Computer-Mediated Communication (CMC) from the perspective of media ecology theory. Explore this phenomenon through a qualitative phenomenological approach. Use in-depth interviews and focus groups to collect data. This paper discusses the impact of AR selfie, a new media, in CMC, and expands the application scope of media ecology theory in CMC emerging media. It also provides a basic understanding for the further communication impact of AR selfie on the sender and receiver in CMC. This can provide basic policies and related references for the government to formulate media policies and social media management regulations, and can also be used as literature for other scholars to refer.
format Article
author Di, Zhang
Alsagoff, Syed Agil
Yasin, Megat Al Imran
Mohammad Razi, Siti Aishah
spellingShingle Di, Zhang
Alsagoff, Syed Agil
Yasin, Megat Al Imran
Mohammad Razi, Siti Aishah
Exploring the public's experience field perception of AR filter media characteristics under CMC
author_facet Di, Zhang
Alsagoff, Syed Agil
Yasin, Megat Al Imran
Mohammad Razi, Siti Aishah
author_sort Di, Zhang
title Exploring the public's experience field perception of AR filter media characteristics under CMC
title_short Exploring the public's experience field perception of AR filter media characteristics under CMC
title_full Exploring the public's experience field perception of AR filter media characteristics under CMC
title_fullStr Exploring the public's experience field perception of AR filter media characteristics under CMC
title_full_unstemmed Exploring the public's experience field perception of AR filter media characteristics under CMC
title_sort exploring the public's experience field perception of ar filter media characteristics under cmc
publisher International Academic Research
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/101418/
http://www.iarjournal.com/volume-81-2022-iarj-ss/
_version_ 1775624493496008704
score 13.211869

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