Staff View: Exploring cultural image of Souq Putrajaya public realm

Exploring cultural image of Souq Putrajaya public realm

This study discusses on the issues of successes and weaknesses aspects of cultural image in the bazaars public realm in Putrajaya city. The poor quality and the lack of the local cultural image in the bazaars public realm in Putrajaya has reduced the function of the bazaar as a node. This study aims...

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Main Authors:	Abd. Rahim, Fazlena, Mohd Yunos, Mohd Yazid, Said, Mohamed Mohamed Tolba
Format:	Article
Published:	Human Resource Management Academic Research Society 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/101386/ https://hrmars.com/index.php/IJARBSS/article/view/14023/Exploring-Cultural-Image-of-Souq-Putrajaya-Public-Realm
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id	my.upm.eprints.101386
record_format	eprints
spelling	my.upm.eprints.1013862023-09-21T03:49:09Z http://psasir.upm.edu.my/id/eprint/101386/ Exploring cultural image of Souq Putrajaya public realm Abd. Rahim, Fazlena Mohd Yunos, Mohd Yazid Said, Mohamed Mohamed Tolba This study discusses on the issues of successes and weaknesses aspects of cultural image in the bazaars public realm in Putrajaya city. The poor quality and the lack of the local cultural image in the bazaars public realm in Putrajaya has reduced the function of the bazaar as a node. This study aims to improve the quality of the cultural image of bazaars in Putrajaya, that reflects the local culture image towards a successful public realm in modern urban context. The objectives of this study are to analyze the needs of consumers to create a successful public realm of bazaars cultural images in Putrajaya trough visitor’s perceptions and to assess the quality of the bazaar public realm’s cultural image in Putrajaya trough observations. This study used quantitative method involves the document analysis exploration related to the cultural images of Souq Putrajaya, fields observation and surveys of 321 civilians to analyze their perceptions of the Souq Putrajaya public realm. The findings show that the weakness of the local cultural image factors had caused Souq Putrajaya lack preferred by the visitors such as illegible access routes, misleading identity, lack of public facilities, ventilation, lack of local traditional products, socio-cultural activities and the attractiveness of the visual environment. It has reduced the comfort, social activities of visitors and the aesthetic value of the place. Masjid Putra became the most preferred nodes for visitors among the other Souq public realm. These findings should serve as guidelines in designing consumer friendly bazaars public realm and reflecting the local cultural images in modern urban contexts. Human Resource Management Academic Research Society 2022-06-04 Article PeerReviewed Abd. Rahim, Fazlena and Mohd Yunos, Mohd Yazid and Said, Mohamed Mohamed Tolba (2022) Exploring cultural image of Souq Putrajaya public realm. International Journal of Academic Research in Business and Social Sciences, 12 (6). 666 - 694. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/14023/Exploring-Cultural-Image-of-Souq-Putrajaya-Public-Realm 10.6007/IJARBSS/v12-i6/14023
institution	Universiti Putra Malaysia
building	UPM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Putra Malaysia
content_source	UPM Institutional Repository
url_provider	http://psasir.upm.edu.my/
description	This study discusses on the issues of successes and weaknesses aspects of cultural image in the bazaars public realm in Putrajaya city. The poor quality and the lack of the local cultural image in the bazaars public realm in Putrajaya has reduced the function of the bazaar as a node. This study aims to improve the quality of the cultural image of bazaars in Putrajaya, that reflects the local culture image towards a successful public realm in modern urban context. The objectives of this study are to analyze the needs of consumers to create a successful public realm of bazaars cultural images in Putrajaya trough visitor’s perceptions and to assess the quality of the bazaar public realm’s cultural image in Putrajaya trough observations. This study used quantitative method involves the document analysis exploration related to the cultural images of Souq Putrajaya, fields observation and surveys of 321 civilians to analyze their perceptions of the Souq Putrajaya public realm. The findings show that the weakness of the local cultural image factors had caused Souq Putrajaya lack preferred by the visitors such as illegible access routes, misleading identity, lack of public facilities, ventilation, lack of local traditional products, socio-cultural activities and the attractiveness of the visual environment. It has reduced the comfort, social activities of visitors and the aesthetic value of the place. Masjid Putra became the most preferred nodes for visitors among the other Souq public realm. These findings should serve as guidelines in designing consumer friendly bazaars public realm and reflecting the local cultural images in modern urban contexts.
format	Article
author	Abd. Rahim, Fazlena Mohd Yunos, Mohd Yazid Said, Mohamed Mohamed Tolba
spellingShingle	Abd. Rahim, Fazlena Mohd Yunos, Mohd Yazid Said, Mohamed Mohamed Tolba Exploring cultural image of Souq Putrajaya public realm
author_facet	Abd. Rahim, Fazlena Mohd Yunos, Mohd Yazid Said, Mohamed Mohamed Tolba
author_sort	Abd. Rahim, Fazlena
title	Exploring cultural image of Souq Putrajaya public realm
title_short	Exploring cultural image of Souq Putrajaya public realm
title_full	Exploring cultural image of Souq Putrajaya public realm
title_fullStr	Exploring cultural image of Souq Putrajaya public realm
title_full_unstemmed	Exploring cultural image of Souq Putrajaya public realm
title_sort	exploring cultural image of souq putrajaya public realm
publisher	Human Resource Management Academic Research Society
publishDate	2022
url	http://psasir.upm.edu.my/id/eprint/101386/ https://hrmars.com/index.php/IJARBSS/article/view/14023/Exploring-Cultural-Image-of-Souq-Putrajaya-Public-Realm
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score	13.211869

Exploring cultural image of Souq Putrajaya public realm

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