Dive in the flow experience: millennials’ tech-savvy, satisfaction and loyalty in the smart museum
The smart museum, which is the ascendant of the museum industry, has caught academic attention for smart destinations. However, a few studies have examined millennial visitors in the research of smart museums, which are not only the core of the market but also born advantageous to smart technology....
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Routledge
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/100984/ https://www.tandfonline.com/doi/abs/10.1080/13683500.2022.2070459?journalCode=rcit20 |
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