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Determinants of consumer literacy among Universiti Putra Malaysia students

Consumer literacy means whether the consumers can apply the information when making transactions and are more likely to understand how to seek redress. This study aims to determine the factors of consumer literacy among university students. The studied factors were self-efficacy, attitude toward con...

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Main Authors: Bashri, Zaim Aizat Akmal, Abu Bakar, Elistina
Format: Article
Published: Human Resource Management Academic Research Society 2022
Online Access:http://psasir.upm.edu.my/id/eprint/100922/
https://hrmars.com/index.php/IJARBSS/article/view/15199/Determinants-of-Consumer-Literacy-among-Universiti-Putra-Malaysia-Students
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spelling my.upm.eprints.1009222023-07-26T02:37:11Z http://psasir.upm.edu.my/id/eprint/100922/ Determinants of consumer literacy among Universiti Putra Malaysia students Bashri, Zaim Aizat Akmal Abu Bakar, Elistina Consumer literacy means whether the consumers can apply the information when making transactions and are more likely to understand how to seek redress. This study aims to determine the factors of consumer literacy among university students. The studied factors were self-efficacy, attitude toward consumerism, peer influence, and the intensity of consumer education. The study also aims to see the difference between those involved in the consumer movement and those who were not. The data was collected from 200 respondents who were chosen through cluster samplings. The multiple regression analysis results showed that self–efficacy, attitude towards consumerism, and the intensity of consumer education (frequency, clarity and effectiveness) explain the 13.0 % variance in consumer literacy. Nevertheless, the peer influence had no significant relationship with consumer literacy. The t-test analysis also found that those students involved in the consumer movement at the university had achieved a good literacy level compared to those not involved. The research gives a significant implication to consumers, government, non-government organizations, and institutions of higher learning to draft a consumer policy for young consumers. Consumer education needs to be systematic and more intense, especially in disseminating information more frequently, clearer, and easily accessible to every consumer. Human Resource Management Academic Research Society 2022-10-04 Article PeerReviewed Bashri, Zaim Aizat Akmal and Abu Bakar, Elistina (2022) Determinants of consumer literacy among Universiti Putra Malaysia students. International Journal of Academic Research in Business and Social Sciences, 12 (10). 110 - 122. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/15199/Determinants-of-Consumer-Literacy-among-Universiti-Putra-Malaysia-Students 10.6007/IJARBSS/v12-i10/15199
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Consumer literacy means whether the consumers can apply the information when making transactions and are more likely to understand how to seek redress. This study aims to determine the factors of consumer literacy among university students. The studied factors were self-efficacy, attitude toward consumerism, peer influence, and the intensity of consumer education. The study also aims to see the difference between those involved in the consumer movement and those who were not. The data was collected from 200 respondents who were chosen through cluster samplings. The multiple regression analysis results showed that self–efficacy, attitude towards consumerism, and the intensity of consumer education (frequency, clarity and effectiveness) explain the 13.0 % variance in consumer literacy. Nevertheless, the peer influence had no significant relationship with consumer literacy. The t-test analysis also found that those students involved in the consumer movement at the university had achieved a good literacy level compared to those not involved. The research gives a significant implication to consumers, government, non-government organizations, and institutions of higher learning to draft a consumer policy for young consumers. Consumer education needs to be systematic and more intense, especially in disseminating information more frequently, clearer, and easily accessible to every consumer.
format Article
author Bashri, Zaim Aizat Akmal
Abu Bakar, Elistina
spellingShingle Bashri, Zaim Aizat Akmal
Abu Bakar, Elistina
Determinants of consumer literacy among Universiti Putra Malaysia students
author_facet Bashri, Zaim Aizat Akmal
Abu Bakar, Elistina
author_sort Bashri, Zaim Aizat Akmal
title Determinants of consumer literacy among Universiti Putra Malaysia students
title_short Determinants of consumer literacy among Universiti Putra Malaysia students
title_full Determinants of consumer literacy among Universiti Putra Malaysia students
title_fullStr Determinants of consumer literacy among Universiti Putra Malaysia students
title_full_unstemmed Determinants of consumer literacy among Universiti Putra Malaysia students
title_sort determinants of consumer literacy among universiti putra malaysia students
publisher Human Resource Management Academic Research Society
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/100922/
https://hrmars.com/index.php/IJARBSS/article/view/15199/Determinants-of-Consumer-Literacy-among-Universiti-Putra-Malaysia-Students
_version_ 1773545505298579456
score 13.211869

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