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Crossing the threshold of general public relations practices: assessing Malaysia's experience in the first quarter of the millennium

Public Relations (PR) is nothing new to the present day global community. In fact, mankind had exercised PR since the day they first decided to live together. Since then, an essential beacon of wisdom in the history of mankind was planted. The birth of the modern PR began in 1948 when the Public Rel...

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Main Authors: Abdul Rahman, Saiful Nujaimi, Hashim, Norliana
Format: Article
Published: Human Resource Management Academic Research Society 2022
Online Access:http://psasir.upm.edu.my/id/eprint/100843/
https://hrmars.com/index.php/IJARBSS/article/view/14433/Crossing-the-Threshold-of-General-Public-Relations-Practices-Assessing-Malaysias-Experience-in-the-First-Quarter-of-the-Millennium
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spelling my.upm.eprints.1008432023-08-16T08:34:06Z http://psasir.upm.edu.my/id/eprint/100843/ Crossing the threshold of general public relations practices: assessing Malaysia's experience in the first quarter of the millennium Abdul Rahman, Saiful Nujaimi Hashim, Norliana Public Relations (PR) is nothing new to the present day global community. In fact, mankind had exercised PR since the day they first decided to live together. Since then, an essential beacon of wisdom in the history of mankind was planted. The birth of the modern PR began in 1948 when the Public Relations Society of America and the Institute of Public Relations in Britain were founded. Today, the influence of this communication field has engulfed almost all professions of global organizations. Majority of these organizations apply the PR principles and practices into their organizational structures. This paper begins with the historical backgrounds of the international PR culture, studies, and definitions. From there, the discussion penetrates deeper into the realm of the Malaysian PR culture. This analysis deals with many aspects of the PR, i.e. professional ethics, social and legal contracts, aimed at giving a considerably critical understanding of the Malaysian PR culture, which differs in definitions and practices. At the end of this paper, readers are presented with an overview of contemporary threats and challenges facing the field. This concept paper deals with the past, the present, and the future uncertainties of the PR field. Whether we are aware or not, PR today has been tremendously used for managing social stress in view of globalization. Yet, the forces of tolerance and brotherhood grant the country confidence in facing future challenges and threats. Indeed, the world of global PR is changing inconsiderately. Come what may, Malaysian has chosen to toughen up for a journey of her own in the wake of PR uncertainties. Human Resource Management Academic Research Society 2022-09-24 Article PeerReviewed Abdul Rahman, Saiful Nujaimi and Hashim, Norliana (2022) Crossing the threshold of general public relations practices: assessing Malaysia's experience in the first quarter of the millennium. International Journal of Academic Research in Business and Social Sciences, 12 (9). 1527 - 1536. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/14433/Crossing-the-Threshold-of-General-Public-Relations-Practices-Assessing-Malaysias-Experience-in-the-First-Quarter-of-the-Millennium 10.6007/IJARBSS/v12-i9/14433
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Public Relations (PR) is nothing new to the present day global community. In fact, mankind had exercised PR since the day they first decided to live together. Since then, an essential beacon of wisdom in the history of mankind was planted. The birth of the modern PR began in 1948 when the Public Relations Society of America and the Institute of Public Relations in Britain were founded. Today, the influence of this communication field has engulfed almost all professions of global organizations. Majority of these organizations apply the PR principles and practices into their organizational structures. This paper begins with the historical backgrounds of the international PR culture, studies, and definitions. From there, the discussion penetrates deeper into the realm of the Malaysian PR culture. This analysis deals with many aspects of the PR, i.e. professional ethics, social and legal contracts, aimed at giving a considerably critical understanding of the Malaysian PR culture, which differs in definitions and practices. At the end of this paper, readers are presented with an overview of contemporary threats and challenges facing the field. This concept paper deals with the past, the present, and the future uncertainties of the PR field. Whether we are aware or not, PR today has been tremendously used for managing social stress in view of globalization. Yet, the forces of tolerance and brotherhood grant the country confidence in facing future challenges and threats. Indeed, the world of global PR is changing inconsiderately. Come what may, Malaysian has chosen to toughen up for a journey of her own in the wake of PR uncertainties.
format Article
author Abdul Rahman, Saiful Nujaimi
Hashim, Norliana
spellingShingle Abdul Rahman, Saiful Nujaimi
Hashim, Norliana
Crossing the threshold of general public relations practices: assessing Malaysia's experience in the first quarter of the millennium
author_facet Abdul Rahman, Saiful Nujaimi
Hashim, Norliana
author_sort Abdul Rahman, Saiful Nujaimi
title Crossing the threshold of general public relations practices: assessing Malaysia's experience in the first quarter of the millennium
title_short Crossing the threshold of general public relations practices: assessing Malaysia's experience in the first quarter of the millennium
title_full Crossing the threshold of general public relations practices: assessing Malaysia's experience in the first quarter of the millennium
title_fullStr Crossing the threshold of general public relations practices: assessing Malaysia's experience in the first quarter of the millennium
title_full_unstemmed Crossing the threshold of general public relations practices: assessing Malaysia's experience in the first quarter of the millennium
title_sort crossing the threshold of general public relations practices: assessing malaysia's experience in the first quarter of the millennium
publisher Human Resource Management Academic Research Society
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/100843/
https://hrmars.com/index.php/IJARBSS/article/view/14433/Crossing-the-Threshold-of-General-Public-Relations-Practices-Assessing-Malaysias-Experience-in-the-First-Quarter-of-the-Millennium
_version_ 1775624484001153024
score 13.211869

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