Country image of gastronomy and branding Hawker Culture: local consumers' perception
This study examined local food diners' perceptions of gastronomy—composed of food, country image, and culture—in Singapore, a city-state. This study successfully identified the country image associated with gastronomy by adopting the concept of UNESCO Creative Cities of Gastronomy and explored...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Elsevier
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/100825/ https://www.sciencedirect.com/science/article/pii/S2211973622001015 |
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