Corporate social responsibility initiatives and consumer satisfaction in an internet-based company: a mediating role of communication in the social media
In the era of brand economy, maintaining a good brand relationship between companies and consumers is the key for enhancing brand competitiveness and also reputations. By fulfilling corporate social responsibility (CSR), companies promote consumers' sensory and cognitive perception of their bra...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/100814/ https://hrmars.com/index.php/IJARBSS/article/view/15592/Corporate-Social-Responsibility-Initiatives-and-Consumer-Satisfaction-in-An-Internet-Based-Company-A-Mediating-Role-of-Communication-in-The-Social-Media |
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