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Communication strategy approaches in a Facebook Live Sinar Harian talk broadcast

This study investigates the communication strategies (CS) used by the host and guests in a live talk broadcast on Facebook. The aim of the study is to identify and analysed how the respondents compensate for their insufficient linguistic repertoire and enhance their online discussions via the use of...

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Main Authors: Salbi, Syairil Adzrin, Abdullah, Muhammad Alif Redzuan, Husain, Salina, Hussin, Sanimah
Format: Article
Published: Human Resource Management Academic Research Society 2022
Online Access:http://psasir.upm.edu.my/id/eprint/100726/
https://hrmars.com/index.php/IJARBSS/article/view/14934/Communication-Strategy-Approaches-in-A-Facebook-Live-Sinar-Harian-Talk-Broadcast
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id my.upm.eprints.100726
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spelling my.upm.eprints.1007262023-09-11T07:00:48Z http://psasir.upm.edu.my/id/eprint/100726/ Communication strategy approaches in a Facebook Live Sinar Harian talk broadcast Salbi, Syairil Adzrin Abdullah, Muhammad Alif Redzuan Husain, Salina Hussin, Sanimah This study investigates the communication strategies (CS) used by the host and guests in a live talk broadcast on Facebook. The aim of the study is to identify and analysed how the respondents compensate for their insufficient linguistic repertoire and enhance their online discussions via the use of the CS in the live talk broadcast. The data was derived from the Facebook Live Sinar Harian talk broadcast on live video streaming on 14 January 2020. Due to the nature of the qualitative research method applied to this study, document content analysis was used. Thematic analysis revealed guest’s employment of an array of CS when interacting during the talk show which includes nine prominent communication strategies used by the host and invited guests in the program, such as abbreviations, denial, questioning, repetition, referral, interruptions, delay, literal translation, and language exchange. Human Resource Management Academic Research Society 2022-10-20 Article PeerReviewed Salbi, Syairil Adzrin and Abdullah, Muhammad Alif Redzuan and Husain, Salina and Hussin, Sanimah (2022) Communication strategy approaches in a Facebook Live Sinar Harian talk broadcast. International Journal of Academic Research in Business and Social Sciences, 12 (10). 1709 - 1723. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/14934/Communication-Strategy-Approaches-in-A-Facebook-Live-Sinar-Harian-Talk-Broadcast 10.6007/IJARBSS/v12-i10/14934
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description This study investigates the communication strategies (CS) used by the host and guests in a live talk broadcast on Facebook. The aim of the study is to identify and analysed how the respondents compensate for their insufficient linguistic repertoire and enhance their online discussions via the use of the CS in the live talk broadcast. The data was derived from the Facebook Live Sinar Harian talk broadcast on live video streaming on 14 January 2020. Due to the nature of the qualitative research method applied to this study, document content analysis was used. Thematic analysis revealed guest’s employment of an array of CS when interacting during the talk show which includes nine prominent communication strategies used by the host and invited guests in the program, such as abbreviations, denial, questioning, repetition, referral, interruptions, delay, literal translation, and language exchange.
format Article
author Salbi, Syairil Adzrin
Abdullah, Muhammad Alif Redzuan
Husain, Salina
Hussin, Sanimah
spellingShingle Salbi, Syairil Adzrin
Abdullah, Muhammad Alif Redzuan
Husain, Salina
Hussin, Sanimah
Communication strategy approaches in a Facebook Live Sinar Harian talk broadcast
author_facet Salbi, Syairil Adzrin
Abdullah, Muhammad Alif Redzuan
Husain, Salina
Hussin, Sanimah
author_sort Salbi, Syairil Adzrin
title Communication strategy approaches in a Facebook Live Sinar Harian talk broadcast
title_short Communication strategy approaches in a Facebook Live Sinar Harian talk broadcast
title_full Communication strategy approaches in a Facebook Live Sinar Harian talk broadcast
title_fullStr Communication strategy approaches in a Facebook Live Sinar Harian talk broadcast
title_full_unstemmed Communication strategy approaches in a Facebook Live Sinar Harian talk broadcast
title_sort communication strategy approaches in a facebook live sinar harian talk broadcast
publisher Human Resource Management Academic Research Society
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/100726/
https://hrmars.com/index.php/IJARBSS/article/view/14934/Communication-Strategy-Approaches-in-A-Facebook-Live-Sinar-Harian-Talk-Broadcast
_version_ 1778163734928162816
score 13.211869

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