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Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?

Smartwatch technology advancements have revolutionised a wide array of aspects of human life, ranging from communication to healthcare. As the smartwatch market moves beyond the initial adoption phase, there are questions regarding continued smartwatch usage. This study seeks to extend our understan...

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Main Authors: Kamal Basha, Norazlyn, Cheng, Eugene Xi Aw, Hui, Stephanie Wen Chuah
Format: Article
Published: Elsevier 2022
Online Access:http://psasir.upm.edu.my/id/eprint/100382/
https://www.sciencedirect.com/science/article/pii/S0160791X22000938
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spelling my.upm.eprints.1003822023-12-26T04:19:31Z http://psasir.upm.edu.my/id/eprint/100382/ Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage? Kamal Basha, Norazlyn Cheng, Eugene Xi Aw Hui, Stephanie Wen Chuah Smartwatch technology advancements have revolutionised a wide array of aspects of human life, ranging from communication to healthcare. As the smartwatch market moves beyond the initial adoption phase, there are questions regarding continued smartwatch usage. This study seeks to extend our understanding of sustained smartwatch usage. We propose and validate a framework that comprises technology-related features (i.e. perceived interactivity and perceived autonomy), fashion-related features (i.e. visual aesthetics and visibility), and psychographic factors (i.e. self-congruence and lifestyle congruence) as antecedents of value perception and smartwatch continuance intention. A quantitative survey was conducted with 275 smartwatch users, and the data were subjected to Partial Least Square-Structural Equation Modelling (PLS-SEM). The standard PLS-SEM findings, combined with importance performance map analysis (IPMA), indicate the relevance of perceived interactivity, perceived autonomy, visual aesthetics, self-congruence, and lifestyle congruence in determining value perception, which in turn positively influences continuance intention. A post-hoc multigroup analysis revealed the moderating effect of gender. These findings offer insights for smartwatch manufacturers and marketers to improve their products and develop more effective strategies to sustain smartwatch usage. Elsevier 2022-05 Article PeerReviewed Kamal Basha, Norazlyn and Cheng, Eugene Xi Aw and Hui, Stephanie Wen Chuah (2022) Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage? Technology in Society, 69. art. no. 101952. pp. 1-11. ISSN 0160-791X https://www.sciencedirect.com/science/article/pii/S0160791X22000938 10.1016/j.techsoc.2022.101952
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Smartwatch technology advancements have revolutionised a wide array of aspects of human life, ranging from communication to healthcare. As the smartwatch market moves beyond the initial adoption phase, there are questions regarding continued smartwatch usage. This study seeks to extend our understanding of sustained smartwatch usage. We propose and validate a framework that comprises technology-related features (i.e. perceived interactivity and perceived autonomy), fashion-related features (i.e. visual aesthetics and visibility), and psychographic factors (i.e. self-congruence and lifestyle congruence) as antecedents of value perception and smartwatch continuance intention. A quantitative survey was conducted with 275 smartwatch users, and the data were subjected to Partial Least Square-Structural Equation Modelling (PLS-SEM). The standard PLS-SEM findings, combined with importance performance map analysis (IPMA), indicate the relevance of perceived interactivity, perceived autonomy, visual aesthetics, self-congruence, and lifestyle congruence in determining value perception, which in turn positively influences continuance intention. A post-hoc multigroup analysis revealed the moderating effect of gender. These findings offer insights for smartwatch manufacturers and marketers to improve their products and develop more effective strategies to sustain smartwatch usage.
format Article
author Kamal Basha, Norazlyn
Cheng, Eugene Xi Aw
Hui, Stephanie Wen Chuah
spellingShingle Kamal Basha, Norazlyn
Cheng, Eugene Xi Aw
Hui, Stephanie Wen Chuah
Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?
author_facet Kamal Basha, Norazlyn
Cheng, Eugene Xi Aw
Hui, Stephanie Wen Chuah
author_sort Kamal Basha, Norazlyn
title Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?
title_short Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?
title_full Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?
title_fullStr Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?
title_full_unstemmed Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?
title_sort are we so over smartwatches? or can technology, fashion, and psychographic attributes sustain smartwatch usage?
publisher Elsevier
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/100382/
https://www.sciencedirect.com/science/article/pii/S0160791X22000938
_version_ 1787137195695407104
score 13.211869

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