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A quantitative study on SCCT: examining the relationships between crisis response strategy, crisis history, and crisis type on organisational reputation: Nigerian perspective

Organizations are sustained by the strength of their reputations globally and especially in crisis management when the reputations of such organizations are threatened. Thus, effective crisis communications management is indispensable to every organization maintaining its reputation. This research p...

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Main Authors: Dominic, Egede Dominion, Mahamed, Mastura, Abdullah, Zulhamri, Hashim, Norliana
Format: Article
Published: Human Resource Management Academic Research Society 2022
Online Access:http://psasir.upm.edu.my/id/eprint/100341/
https://hrmars.com/index.php/IJARPED/article/view/15788/A-Quantitative-Study-on-SCCT-Examining-the-Relationships-Between-Crisis-Response-Strategy-Crisis-History-and-Crisis-Type-on-Organisational-Reputation-Nigerian-Perspective
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spelling my.upm.eprints.1003412023-12-26T07:30:57Z http://psasir.upm.edu.my/id/eprint/100341/ A quantitative study on SCCT: examining the relationships between crisis response strategy, crisis history, and crisis type on organisational reputation: Nigerian perspective Dominic, Egede Dominion Mahamed, Mastura Abdullah, Zulhamri Hashim, Norliana Organizations are sustained by the strength of their reputations globally and especially in crisis management when the reputations of such organizations are threatened. Thus, effective crisis communications management is indispensable to every organization maintaining its reputation. This research paper used Coombs' Situational Crisis Communication Theory (SCCT) to examine the relationships between crisis response strategy, crisis history, and crisis type on organizational reputation from the lens of the Nigerian perspective. This project was guided by the Situational Crisis Communication Theory (SCCT) since previous research has demonstrated that the variables of the theory might influence organizational reputations. Consequently, the study examined the levels of Nigerian MTN reputation among the 254 respondents. It further evaluated the relationships between crisis response strategy, crisis history, crisis type, and reputation during crisis management. A quantitative research approach was utilized to offer inferential and descriptive findings. The study showed that more than half of the respondents’ reputations for Nigerian MTN were high. The findings further demonstrated positive and significant relationships between crisis response strategy, crisis history, crisis type, and reputation where the p<.01. However, the strength of their relationships with reputation differed. Thus, crisis history contributed most to reputation with t=3.99, follow by crisis type with t=2.80 and crisis response strategy with t=1.57. Therefore, the findings of the study recommend that Nigerian MTN organizations should embrace these factors towards enhancing their reputation during crises. The study further contributed the knowledge on how to universally sustain organizational reputations during crises. Human Resource Management Academic Research Society 2022-12-05 Article PeerReviewed Dominic, Egede Dominion and Mahamed, Mastura and Abdullah, Zulhamri and Hashim, Norliana (2022) A quantitative study on SCCT: examining the relationships between crisis response strategy, crisis history, and crisis type on organisational reputation: Nigerian perspective. International Journal of Academic Research in Progressive Education and Development, 11 (4). pp. 127-165. ISSN 2226-6348 https://hrmars.com/index.php/IJARPED/article/view/15788/A-Quantitative-Study-on-SCCT-Examining-the-Relationships-Between-Crisis-Response-Strategy-Crisis-History-and-Crisis-Type-on-Organisational-Reputation-Nigerian-Perspective 10.6007/IJARPED/v11-i4/15788
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Organizations are sustained by the strength of their reputations globally and especially in crisis management when the reputations of such organizations are threatened. Thus, effective crisis communications management is indispensable to every organization maintaining its reputation. This research paper used Coombs' Situational Crisis Communication Theory (SCCT) to examine the relationships between crisis response strategy, crisis history, and crisis type on organizational reputation from the lens of the Nigerian perspective. This project was guided by the Situational Crisis Communication Theory (SCCT) since previous research has demonstrated that the variables of the theory might influence organizational reputations. Consequently, the study examined the levels of Nigerian MTN reputation among the 254 respondents. It further evaluated the relationships between crisis response strategy, crisis history, crisis type, and reputation during crisis management. A quantitative research approach was utilized to offer inferential and descriptive findings. The study showed that more than half of the respondents’ reputations for Nigerian MTN were high. The findings further demonstrated positive and significant relationships between crisis response strategy, crisis history, crisis type, and reputation where the p<.01. However, the strength of their relationships with reputation differed. Thus, crisis history contributed most to reputation with t=3.99, follow by crisis type with t=2.80 and crisis response strategy with t=1.57. Therefore, the findings of the study recommend that Nigerian MTN organizations should embrace these factors towards enhancing their reputation during crises. The study further contributed the knowledge on how to universally sustain organizational reputations during crises.
format Article
author Dominic, Egede Dominion
Mahamed, Mastura
Abdullah, Zulhamri
Hashim, Norliana
spellingShingle Dominic, Egede Dominion
Mahamed, Mastura
Abdullah, Zulhamri
Hashim, Norliana
A quantitative study on SCCT: examining the relationships between crisis response strategy, crisis history, and crisis type on organisational reputation: Nigerian perspective
author_facet Dominic, Egede Dominion
Mahamed, Mastura
Abdullah, Zulhamri
Hashim, Norliana
author_sort Dominic, Egede Dominion
title A quantitative study on SCCT: examining the relationships between crisis response strategy, crisis history, and crisis type on organisational reputation: Nigerian perspective
title_short A quantitative study on SCCT: examining the relationships between crisis response strategy, crisis history, and crisis type on organisational reputation: Nigerian perspective
title_full A quantitative study on SCCT: examining the relationships between crisis response strategy, crisis history, and crisis type on organisational reputation: Nigerian perspective
title_fullStr A quantitative study on SCCT: examining the relationships between crisis response strategy, crisis history, and crisis type on organisational reputation: Nigerian perspective
title_full_unstemmed A quantitative study on SCCT: examining the relationships between crisis response strategy, crisis history, and crisis type on organisational reputation: Nigerian perspective
title_sort quantitative study on scct: examining the relationships between crisis response strategy, crisis history, and crisis type on organisational reputation: nigerian perspective
publisher Human Resource Management Academic Research Society
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/100341/
https://hrmars.com/index.php/IJARPED/article/view/15788/A-Quantitative-Study-on-SCCT-Examining-the-Relationships-Between-Crisis-Response-Strategy-Crisis-History-and-Crisis-Type-on-Organisational-Reputation-Nigerian-Perspective
_version_ 1787137190453575680
score 13.211869

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