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An overview of Stuart Hall’s encoding and decoding theory with film communication

British scholar Stuart Hall is the father of contemporary cultural studies, as well as one of the media and cultural theorists and critics. His famous theory of “encoding and decoding” (1973) plays a significant role in film and television studies. This research reviewed related literature about thi...

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Main Authors: Yuting, Xie, Yasin, Megat Al Imran, Shekh Alsagoff, Syed Agil, Lay, Hoon Ang
Format: Article
Published: Caddo Gap Press 2022
Online Access:http://psasir.upm.edu.my/id/eprint/100272/
http://ijdri.com/me/vol-8-no-1-2022/
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spelling my.upm.eprints.1002722024-02-14T02:51:31Z http://psasir.upm.edu.my/id/eprint/100272/ An overview of Stuart Hall’s encoding and decoding theory with film communication Yuting, Xie Yasin, Megat Al Imran Shekh Alsagoff, Syed Agil Lay, Hoon Ang British scholar Stuart Hall is the father of contemporary cultural studies, as well as one of the media and cultural theorists and critics. His famous theory of “encoding and decoding” (1973) plays a significant role in film and television studies. This research reviewed related literature about this theory and combined it into the study of film communication to analyze. According to the summary, this research found that Hall’s “encoding and decoding” theory can be utilized in the studies of film communication, including the studies of the type of adapted films. It helps to comprehend that film as a sort of meaningful discourse, its richness became one of the reasons that form the complexity of both the communication process and audience reception. Importantly, in terms of such application, the theory can help to understand the specific dissemination process and various interpretations of different audiences’ decoding positions in this process. The purpose of this research is to make people better comprehend the film communication process that involves related objects, offering an angle for scholars and practitioners to explore the reception of film audiences based on Hall’s theory. Caddo Gap Press 2022 Article PeerReviewed Yuting, Xie and Yasin, Megat Al Imran and Shekh Alsagoff, Syed Agil and Lay, Hoon Ang (2022) An overview of Stuart Hall’s encoding and decoding theory with film communication. Multicultural Education, 8 (1). 190 - 198. ISSN 1068-3844; ESSN: 1064-678X http://ijdri.com/me/vol-8-no-1-2022/ 10.5281/zenodo.5894796
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description British scholar Stuart Hall is the father of contemporary cultural studies, as well as one of the media and cultural theorists and critics. His famous theory of “encoding and decoding” (1973) plays a significant role in film and television studies. This research reviewed related literature about this theory and combined it into the study of film communication to analyze. According to the summary, this research found that Hall’s “encoding and decoding” theory can be utilized in the studies of film communication, including the studies of the type of adapted films. It helps to comprehend that film as a sort of meaningful discourse, its richness became one of the reasons that form the complexity of both the communication process and audience reception. Importantly, in terms of such application, the theory can help to understand the specific dissemination process and various interpretations of different audiences’ decoding positions in this process. The purpose of this research is to make people better comprehend the film communication process that involves related objects, offering an angle for scholars and practitioners to explore the reception of film audiences based on Hall’s theory.
format Article
author Yuting, Xie
Yasin, Megat Al Imran
Shekh Alsagoff, Syed Agil
Lay, Hoon Ang
spellingShingle Yuting, Xie
Yasin, Megat Al Imran
Shekh Alsagoff, Syed Agil
Lay, Hoon Ang
An overview of Stuart Hall’s encoding and decoding theory with film communication
author_facet Yuting, Xie
Yasin, Megat Al Imran
Shekh Alsagoff, Syed Agil
Lay, Hoon Ang
author_sort Yuting, Xie
title An overview of Stuart Hall’s encoding and decoding theory with film communication
title_short An overview of Stuart Hall’s encoding and decoding theory with film communication
title_full An overview of Stuart Hall’s encoding and decoding theory with film communication
title_fullStr An overview of Stuart Hall’s encoding and decoding theory with film communication
title_full_unstemmed An overview of Stuart Hall’s encoding and decoding theory with film communication
title_sort overview of stuart hall’s encoding and decoding theory with film communication
publisher Caddo Gap Press
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/100272/
http://ijdri.com/me/vol-8-no-1-2022/
_version_ 1792154405355651072
score 13.211869

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