Elevating brand loyalty: Deciphering the impact of airline service quality and customer satisfaction in Bangkok?s aviation industry: Case study low-cost airlines
This research investigates the relationship between the quality of airline services, customer satisfaction, and brand loyalty with low-cost airlines in Bangkok?s aviation business. It uses structural equation modeling (SEM) to examine the replies of 521 passengers. The study demonstrates a robust an...
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EnPress Publisher, LLC
2025
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