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Prediction of Consumer Repurchase Intention with Food Delivery Apps: The Mediating Role of Prior Online Experience Using PLS-SEM-ANN Approach

The snowballing approval of food delivery apps (FDAs) in developing countries, including Palestine, calls for a deep insight into this trait. However, limited research has been conducted in Palestine regarding the acceptance and usage of FDAs. Addressing this research gap, this study examines the me...

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Main Authors: Herzallah F., Abosamaha A.J., Al-Sharafi M.A.
Other Authors: 56644756100
Format: Book chapter
Published: Springer Science and Business Media Deutschland GmbH 2024
Subjects:
Food delivery apps
Palestine
PLS-SEM-ANN approach
Prior online experience
UTAUT2
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spelling my.uniten.dspace-344552024-10-14T11:19:54Z Prediction of Consumer Repurchase Intention with Food Delivery Apps: The Mediating Role of Prior Online Experience Using PLS-SEM-ANN Approach Herzallah F. Abosamaha A.J. Al-Sharafi M.A. 56644756100 58784629200 57196477711 Food delivery apps Palestine PLS-SEM-ANN approach Prior online experience UTAUT2 The snowballing approval of food delivery apps (FDAs) in developing countries, including Palestine, calls for a deep insight into this trait. However, limited research has been conducted in Palestine regarding the acceptance and usage of FDAs. Addressing this research gap, this study examines the mediating role of prior online experience (POE) in the relationship between UTAUT2 constructs �performance expectancy, effort expectancy, social influence, facilitating conditions, and hedonic motivations� and consumer repurchase intention (RI) from FDAs. With collecting a sample of 392 customers, a two-step hybrid approach is employed, utilizing partial least squares structural equation modelling (PLS-SEM) for testing hypotheses and artificial neural networks (ANN) for assessing the significance of the construct. The results confirm all hypotheses, indicating that UTAUT2 constructs positively influence POE. Furthermore, POE significantly affects RI, acting as a mediator between UTAUT2 constructs and RI. The analysis of the ANN demonstrates that effort expectancy and facilitating conditions are the most influential factors on POE, while social influence shows relatively lower importance. This research contributes to raise awareness of FDA adoption and usage patterns in developing countries, providing valuable insights for policymakers, businesses, and consumers. The findings emphasize the crucial role of POE in shaping consumers� RI from FDAs. � The Author(s), under exclusive license to Springer Nature Switzerland AG 2023. Final 2024-10-14T03:19:54Z 2024-10-14T03:19:54Z 2023 Book chapter 10.1007/978-3-031-48397-4_14 2-s2.0-85180857534 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85180857534&doi=10.1007%2f978-3-031-48397-4_14&partnerID=40&md5=bcee28b4e3553851aed8c5c1cbc8c29a https://irepository.uniten.edu.my/handle/123456789/34455 1128 273 299 Springer Science and Business Media Deutschland GmbH Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
topic Food delivery apps
Palestine
PLS-SEM-ANN approach
Prior online experience
UTAUT2
spellingShingle Food delivery apps
Palestine
PLS-SEM-ANN approach
Prior online experience
UTAUT2
Herzallah F.
Abosamaha A.J.
Al-Sharafi M.A.
Prediction of Consumer Repurchase Intention with Food Delivery Apps: The Mediating Role of Prior Online Experience Using PLS-SEM-ANN Approach
description The snowballing approval of food delivery apps (FDAs) in developing countries, including Palestine, calls for a deep insight into this trait. However, limited research has been conducted in Palestine regarding the acceptance and usage of FDAs. Addressing this research gap, this study examines the mediating role of prior online experience (POE) in the relationship between UTAUT2 constructs �performance expectancy, effort expectancy, social influence, facilitating conditions, and hedonic motivations� and consumer repurchase intention (RI) from FDAs. With collecting a sample of 392 customers, a two-step hybrid approach is employed, utilizing partial least squares structural equation modelling (PLS-SEM) for testing hypotheses and artificial neural networks (ANN) for assessing the significance of the construct. The results confirm all hypotheses, indicating that UTAUT2 constructs positively influence POE. Furthermore, POE significantly affects RI, acting as a mediator between UTAUT2 constructs and RI. The analysis of the ANN demonstrates that effort expectancy and facilitating conditions are the most influential factors on POE, while social influence shows relatively lower importance. This research contributes to raise awareness of FDA adoption and usage patterns in developing countries, providing valuable insights for policymakers, businesses, and consumers. The findings emphasize the crucial role of POE in shaping consumers� RI from FDAs. � The Author(s), under exclusive license to Springer Nature Switzerland AG 2023.
author2 56644756100
author_facet 56644756100
Herzallah F.
Abosamaha A.J.
Al-Sharafi M.A.
format Book chapter
author Herzallah F.
Abosamaha A.J.
Al-Sharafi M.A.
author_sort Herzallah F.
title Prediction of Consumer Repurchase Intention with Food Delivery Apps: The Mediating Role of Prior Online Experience Using PLS-SEM-ANN Approach
title_short Prediction of Consumer Repurchase Intention with Food Delivery Apps: The Mediating Role of Prior Online Experience Using PLS-SEM-ANN Approach
title_full Prediction of Consumer Repurchase Intention with Food Delivery Apps: The Mediating Role of Prior Online Experience Using PLS-SEM-ANN Approach
title_fullStr Prediction of Consumer Repurchase Intention with Food Delivery Apps: The Mediating Role of Prior Online Experience Using PLS-SEM-ANN Approach
title_full_unstemmed Prediction of Consumer Repurchase Intention with Food Delivery Apps: The Mediating Role of Prior Online Experience Using PLS-SEM-ANN Approach
title_sort prediction of consumer repurchase intention with food delivery apps: the mediating role of prior online experience using pls-sem-ann approach
publisher Springer Science and Business Media Deutschland GmbH
publishDate 2024
_version_ 1814061057573912576
score 13.222552

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